Correct
Black Hat Marketing marketing method that are considered spam and involve trying to
outsmart the search engine
Advocacy support or recommendation of
creative the artistic aspects that make up a message, any visual element
data-deleting app app that automatically deletes data after a certain time frame
cost per click an advertising approach in which you only pay when someone clicks on
your ad
cost per conversion/action involves a social media platform doing its best to deliver an ad
to the target audience that is most likely to convert; you pay when the conversion takes place
cost per mile the maximum amount of money you are willing to pay to generate 1,000 ad
impressions to the members of your target audience