Stukent Certification Exam Questions And
Answers 100% Correct
True or False: Marketing and Advertising are the same thing. False
True or False: If you increase the number of new customers in your business, you are guaranteed
to grow your business. False
True or False: Marketing is the process of communicating a company's value to the customer.
True
What are the Four P's of Marketing? Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. True
Which common research method is best for getting a more in-depth look at consumers' thoughts
and ideas about a product or service? Focus Groups
, Stukent Certification Exam Questions And
Answers 100% Correct
True or False: Ads, emails, and text messages are all examples of marketing approaches.
True
Why do companies need marketing? To increase sales ,To build customer awareness and
loyalty, and To acquire new customers
Which common research method is best for gathering demographic and quantitative data?
surveys
According to the reading, before creating content, what question should you ask yourself?
Who is the target audience
What is defined as a way for businesses to interact with people (customers) online? Social
media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-
many to a many-to-many method of interaction true
, Stukent Certification Exam Questions And
Answers 100% Correct
True or False: A social media marketing plan needs to be in place before your social media
efforts begin. true
What was the first true "social media network"? Myspace
What does the acronym SEO stand for? Search Engine Optimization
true or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. false
True or False: A key performance indicator is something you can measure — usually
performance-based — that helps you evaluate the success of your business. true
Which of the following most closely represents the percentage of companies who use social
media as part of their marketing strategies? Over 92 percent
What is the first step of the six-step process of a social media marketing plan? Create
social media marketing objectives and goals
Answers 100% Correct
True or False: Marketing and Advertising are the same thing. False
True or False: If you increase the number of new customers in your business, you are guaranteed
to grow your business. False
True or False: Marketing is the process of communicating a company's value to the customer.
True
What are the Four P's of Marketing? Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. True
Which common research method is best for getting a more in-depth look at consumers' thoughts
and ideas about a product or service? Focus Groups
, Stukent Certification Exam Questions And
Answers 100% Correct
True or False: Ads, emails, and text messages are all examples of marketing approaches.
True
Why do companies need marketing? To increase sales ,To build customer awareness and
loyalty, and To acquire new customers
Which common research method is best for gathering demographic and quantitative data?
surveys
According to the reading, before creating content, what question should you ask yourself?
Who is the target audience
What is defined as a way for businesses to interact with people (customers) online? Social
media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-
many to a many-to-many method of interaction true
, Stukent Certification Exam Questions And
Answers 100% Correct
True or False: A social media marketing plan needs to be in place before your social media
efforts begin. true
What was the first true "social media network"? Myspace
What does the acronym SEO stand for? Search Engine Optimization
true or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. false
True or False: A key performance indicator is something you can measure — usually
performance-based — that helps you evaluate the success of your business. true
Which of the following most closely represents the percentage of companies who use social
media as part of their marketing strategies? Over 92 percent
What is the first step of the six-step process of a social media marketing plan? Create
social media marketing objectives and goals
