Marketing chapter 3 (Stukent) Questions And
Answers 100% Correct
True or False: Qualitative data represent the motivations or the "whys" behind much of the data
that can be counted with numbers. True
What is the act of gathering information relative to a company's actions and the factors that affect
the space in which the company operates? Market Research
True or False: Conducting a focus group is a good way for a company to gather secondary data
since assembled participants provide responses and perspectives relative to provided topics.
True
Which of the following is not presented in the chapter as what research helps a company do?
Find ways to alter demographic information
Which of the following is not presented in the chapter as a tip for purchase tracking? Have
a moderator
True or False: A mistake that marketers could make is counting correlation as causation.
True
Answers 100% Correct
True or False: Qualitative data represent the motivations or the "whys" behind much of the data
that can be counted with numbers. True
What is the act of gathering information relative to a company's actions and the factors that affect
the space in which the company operates? Market Research
True or False: Conducting a focus group is a good way for a company to gather secondary data
since assembled participants provide responses and perspectives relative to provided topics.
True
Which of the following is not presented in the chapter as what research helps a company do?
Find ways to alter demographic information
Which of the following is not presented in the chapter as a tip for purchase tracking? Have
a moderator
True or False: A mistake that marketers could make is counting correlation as causation.
True
