Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
URL (Uniform Resource Locator) "amazon.com", "http://amazon.com",
"http://www.amazon.com" indicating which webpage the user wants to display.
Domain Name "Amazon.com" - name of a website.
IP address Internet Protocol address; standardized set of procedures for locating
computers connected to the internet and for transferring information from one computer to
another.
Server a computer connected to the internet that fulfills information requests to the
website
Cookie unique identifier that Amazon placed on John's computer during one of his
previous visits to amazon.com so Amazon could remember him.
Typically used to tailor the website experience to each user.
Can better recommend products John (user) might like based on his browsing and purchase
history.
, Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
Dynamic Serverside Programming Language Examples Java, C++, Perl, and PHP
HTML Hypertext markup language that web browsers process
Javascript Client-side coding languages that web browsers process to display webpages
Web Browsers software that displays webpages -- Internet Explorer, Firefox, Chrome,
Safari, Opera
Transport Layer Security (TLS) an encryption method to prevent eavesdropping from
third parties; how credit card info is sent when a customer purchases something online
Secure Sockets Layer (SSL) Predecessor of TLS
Web Hosting providing server space for others to run a website
, Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
Three types of traffic (visitors) 1. Direct traffic (an internet user types the website's URL
directly into the browser)
2. Referral traffic (an internet user clicks on a link to the site from another site)
3. Search traffic (an internet user clicks on a link to the site from a search engine results page --
though this can technically be considered referral traffic, search traffic and referral traffic differ
from one another in many ways and so are considered separately)
Direct Traffic Most websites earn little; comes from either offline advertising activities or
from habit. Type the URL directly into their browser's address bar.
Referral Traffic categorized by paid and unpaid.
Paid Referral Traffic banner, text, or rich media ads that a website has paid to display on
other websites
Unpaid Referral Traffic any visitors that come to the website from any links that are not
paid for
EX: Hyperlinking words in an article to go to an external website
, Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
Search Traffic can also be categorized as unpaid and paid
Paid Search Traffic comes from ads on the search engine results page that accompany the
organic results
Unpaid Search Traffic any traffic that comes to a site from clicks on the *organic* search
results on the search engine results page (SERP)
Measurement of Websites Success 1. Generate Traffic (visitors to the site)
2. Drive conversions (entice visitors to engage in some type of desired behavior)
3. Generate revenue (if owner wants to earn money from the website)
Conversion a target action website owners wish visitors to take; most easily understood in
the context of online retail, or eCommerce (calculated as Purchases/Visits)
Revenue generated as a measure of a website's success in generating conversions
Questions And Answers 100% Correct
URL (Uniform Resource Locator) "amazon.com", "http://amazon.com",
"http://www.amazon.com" indicating which webpage the user wants to display.
Domain Name "Amazon.com" - name of a website.
IP address Internet Protocol address; standardized set of procedures for locating
computers connected to the internet and for transferring information from one computer to
another.
Server a computer connected to the internet that fulfills information requests to the
website
Cookie unique identifier that Amazon placed on John's computer during one of his
previous visits to amazon.com so Amazon could remember him.
Typically used to tailor the website experience to each user.
Can better recommend products John (user) might like based on his browsing and purchase
history.
, Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
Dynamic Serverside Programming Language Examples Java, C++, Perl, and PHP
HTML Hypertext markup language that web browsers process
Javascript Client-side coding languages that web browsers process to display webpages
Web Browsers software that displays webpages -- Internet Explorer, Firefox, Chrome,
Safari, Opera
Transport Layer Security (TLS) an encryption method to prevent eavesdropping from
third parties; how credit card info is sent when a customer purchases something online
Secure Sockets Layer (SSL) Predecessor of TLS
Web Hosting providing server space for others to run a website
, Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
Three types of traffic (visitors) 1. Direct traffic (an internet user types the website's URL
directly into the browser)
2. Referral traffic (an internet user clicks on a link to the site from another site)
3. Search traffic (an internet user clicks on a link to the site from a search engine results page --
though this can technically be considered referral traffic, search traffic and referral traffic differ
from one another in many ways and so are considered separately)
Direct Traffic Most websites earn little; comes from either offline advertising activities or
from habit. Type the URL directly into their browser's address bar.
Referral Traffic categorized by paid and unpaid.
Paid Referral Traffic banner, text, or rich media ads that a website has paid to display on
other websites
Unpaid Referral Traffic any visitors that come to the website from any links that are not
paid for
EX: Hyperlinking words in an article to go to an external website
, Digital Marketing Exam - Ch. 1-8 StuKent
Questions And Answers 100% Correct
Search Traffic can also be categorized as unpaid and paid
Paid Search Traffic comes from ads on the search engine results page that accompany the
organic results
Unpaid Search Traffic any traffic that comes to a site from clicks on the *organic* search
results on the search engine results page (SERP)
Measurement of Websites Success 1. Generate Traffic (visitors to the site)
2. Drive conversions (entice visitors to engage in some type of desired behavior)
3. Generate revenue (if owner wants to earn money from the website)
Conversion a target action website owners wish visitors to take; most easily understood in
the context of online retail, or eCommerce (calculated as Purchases/Visits)
Revenue generated as a measure of a website's success in generating conversions
