Digital Marketing Exam - Ch. 1-4 StuKent
Questions And Answers 100% Correct
URL "amazon.com", "http://amazon.com", "http://www.amazon.com" indicating which
webpage the user wants to display.
A: Unified Research Link URL is the acronym for this.
Domain Name "Amazon.com" - name of a website.
IP address Internet Protocol address; standardized set of procedures for locating
computers connected to the internet and for transferring information from one computer to
another.
Server a computer connected to the internet that fulfills information requests to the
website
Cookie unique identifier that Amazon placed on John's computer during one of his
previous visits to amazon.com so Amazon could remember him.
Typically used to tailor the website experience to each user.
, Digital Marketing Exam - Ch. 1-4 StuKent
Questions And Answers 100% Correct
Can better recommend products John (user) might like based on his browsing and purchase
history.
Dynamic Serverside Programming Language Examples Java, C++, Perl, and PHP
HTML Hypertext markup language that web browsers process
A: HTML Which of the following is not a dynamic language?
-Perl
-HTML
-Java
-PHP
A: Awareness, interest, desire, action What does AIDA stand for?
A: Create captivating Design Which of the following is NOT an aspect of a successful
website?
-Create captivating design
, Digital Marketing Exam - Ch. 1-4 StuKent
Questions And Answers 100% Correct
-Drive Conversions
-Maximize revenue
-Generate Traffic
A: links from other websites that are not paid for Unpaid referral traffic that comes from...
-links from other websites that are paid under the table
-links from other websites that are not paid for
-banner ads
-bots and web crawlers
A: increase revenue When a shopper puts an item in their online shopping cart, amazon
recommends add-on products to
-increase engagement
-increase revenue
-increase traffic
-increase the conversion rate
Questions And Answers 100% Correct
URL "amazon.com", "http://amazon.com", "http://www.amazon.com" indicating which
webpage the user wants to display.
A: Unified Research Link URL is the acronym for this.
Domain Name "Amazon.com" - name of a website.
IP address Internet Protocol address; standardized set of procedures for locating
computers connected to the internet and for transferring information from one computer to
another.
Server a computer connected to the internet that fulfills information requests to the
website
Cookie unique identifier that Amazon placed on John's computer during one of his
previous visits to amazon.com so Amazon could remember him.
Typically used to tailor the website experience to each user.
, Digital Marketing Exam - Ch. 1-4 StuKent
Questions And Answers 100% Correct
Can better recommend products John (user) might like based on his browsing and purchase
history.
Dynamic Serverside Programming Language Examples Java, C++, Perl, and PHP
HTML Hypertext markup language that web browsers process
A: HTML Which of the following is not a dynamic language?
-Perl
-HTML
-Java
-PHP
A: Awareness, interest, desire, action What does AIDA stand for?
A: Create captivating Design Which of the following is NOT an aspect of a successful
website?
-Create captivating design
, Digital Marketing Exam - Ch. 1-4 StuKent
Questions And Answers 100% Correct
-Drive Conversions
-Maximize revenue
-Generate Traffic
A: links from other websites that are not paid for Unpaid referral traffic that comes from...
-links from other websites that are paid under the table
-links from other websites that are not paid for
-banner ads
-bots and web crawlers
A: increase revenue When a shopper puts an item in their online shopping cart, amazon
recommends add-on products to
-increase engagement
-increase revenue
-increase traffic
-increase the conversion rate
