Exam 2 Stukent Questions And Answers 100%
Correct
_______ focuses on the automatic response that humans develop through repeated exposure and
reinforcement. Classical conditioning
________ based on the notion that learning occurs through a trial-and-error process (also called
operant conditioning). Instrumental conditioning
True or False: Cognitive learning is primarily concerned with how information is processed by
the human mind: how it is stored, retained and retrieved. True
Motivation, cues, response and reinforcement are all critical elements of __________.
Consumer Learning
True or False: Repetition as a strategic application is what also enables marketers to launch new
product lines and product forms under the same brand name. False
True or False: The short-term store within the human brain is a space where sensory input lasts
for just a second or two. False
Correct
_______ focuses on the automatic response that humans develop through repeated exposure and
reinforcement. Classical conditioning
________ based on the notion that learning occurs through a trial-and-error process (also called
operant conditioning). Instrumental conditioning
True or False: Cognitive learning is primarily concerned with how information is processed by
the human mind: how it is stored, retained and retrieved. True
Motivation, cues, response and reinforcement are all critical elements of __________.
Consumer Learning
True or False: Repetition as a strategic application is what also enables marketers to launch new
product lines and product forms under the same brand name. False
True or False: The short-term store within the human brain is a space where sensory input lasts
for just a second or two. False
