MKTG Consumer Behavior Exam 1 Study
Guide|117 Complete Q’s and A’s
Demographics - -the characteristics of a population with respect to age,
race, and gender.
- Consumption communities - -where members share opinions and
recommendations about anything.
- Consumer Behavior - -the actions a person takes in purchasing and using
products and services, including the mental and social processes that come
before and after these actions
- Consumer Behavior Process - -1. Problem recognition
2. Information search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase evaluation
- User-generated content (UGC) - -the various forms of online media content
that are publicly available and created by end users
- Role Theory - -the perspective that much of consumer behavior resembles
actions in a play
- Digital natives - -people who have never known a world without the
internet
- Segmentation - -the process of dividing a larger market into smaller pieces
based on one or more meaningfully shared characteristics
- Segmentation strategies - -- demographics
- psychographics
- geographics
- behavior segmentation
- benefit segmentation
- Lifelog - -every event we experience throughout the day
- Internet of things - -describes a system in which everyday objects are
connected to the internet and in turn are able to communicate information
throughout an interconnected system
, - Artificial intelligence (AI) - -Simulates human intelligence such as the
ability to reason and learn
- Interdisciplinary Influences of Consumer Behavior - -
- The Pyramid of Consumer Behavior - -
- Positivism - -the application of the scientific approach to the social world
- Interpretivism - -a research perspective in which understanding and
interpretation of the social world is derived from one's personal intuition and
perspective
- CCT - -
- Consumer Trends - -The habits or behaviours of consumers that determine
the goods and services they buy
- Business Ethics - -rules about how businesses and their employees ought
to behave
- Consumerspace - -an environment where individuals dictate to companies
the types of products they want and how, when, and where (or even if) they
want to learn about those products.
- Economics of information - -a perspective that regards advertising as an
important source of consumer learning
- corrective advertising - -advertising that clarifies or qualifies previous
deceptive advertising claims
- Culture jamming - -the act of turning media against themselves
- social marketing - -the use of commercial marketing concepts and tools in
programs designed to influence individuals' behavior to improve their well-
being and that of society
- Cause marketing - -tying the charitable contributions of a firm directly to
sales produced through the promotion of one of its products
- Real-time bidding - -an electronic trading system that sells ad space on
the web pages people click on at the moment they visit them
- Identity theft - -A crime that involves someone pretending to be another
person in order to steal money or obtain benefits
Guide|117 Complete Q’s and A’s
Demographics - -the characteristics of a population with respect to age,
race, and gender.
- Consumption communities - -where members share opinions and
recommendations about anything.
- Consumer Behavior - -the actions a person takes in purchasing and using
products and services, including the mental and social processes that come
before and after these actions
- Consumer Behavior Process - -1. Problem recognition
2. Information search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase evaluation
- User-generated content (UGC) - -the various forms of online media content
that are publicly available and created by end users
- Role Theory - -the perspective that much of consumer behavior resembles
actions in a play
- Digital natives - -people who have never known a world without the
internet
- Segmentation - -the process of dividing a larger market into smaller pieces
based on one or more meaningfully shared characteristics
- Segmentation strategies - -- demographics
- psychographics
- geographics
- behavior segmentation
- benefit segmentation
- Lifelog - -every event we experience throughout the day
- Internet of things - -describes a system in which everyday objects are
connected to the internet and in turn are able to communicate information
throughout an interconnected system
, - Artificial intelligence (AI) - -Simulates human intelligence such as the
ability to reason and learn
- Interdisciplinary Influences of Consumer Behavior - -
- The Pyramid of Consumer Behavior - -
- Positivism - -the application of the scientific approach to the social world
- Interpretivism - -a research perspective in which understanding and
interpretation of the social world is derived from one's personal intuition and
perspective
- CCT - -
- Consumer Trends - -The habits or behaviours of consumers that determine
the goods and services they buy
- Business Ethics - -rules about how businesses and their employees ought
to behave
- Consumerspace - -an environment where individuals dictate to companies
the types of products they want and how, when, and where (or even if) they
want to learn about those products.
- Economics of information - -a perspective that regards advertising as an
important source of consumer learning
- corrective advertising - -advertising that clarifies or qualifies previous
deceptive advertising claims
- Culture jamming - -the act of turning media against themselves
- social marketing - -the use of commercial marketing concepts and tools in
programs designed to influence individuals' behavior to improve their well-
being and that of society
- Cause marketing - -tying the charitable contributions of a firm directly to
sales produced through the promotion of one of its products
- Real-time bidding - -an electronic trading system that sells ad space on
the web pages people click on at the moment they visit them
- Identity theft - -A crime that involves someone pretending to be another
person in order to steal money or obtain benefits
