Consumer Behavior Exam 3, MSSTATE|
Questions and Solutions
________ _________ includes all those factors particular to a time and place
that the consumers aren't knowledgeable of. - -Situational influence
- T or F: Individual development causes changes in desired and actual
states. - -T
- What are the four types of situations? - -communications, purchase,
usage, and disposition
- T or F: Finding high interest buyers in receptive communication situations
is difficult. - -T
- What are the five key dimensions or characteristics of consumer behavior?
- -physical surroundings, social surroundings, temporal perspectives, task
definition, antecedent states
- What is atmosphere called when describing a service business such as a
hospital, bank, or restaurant? - -servicescape
- What are components of physical surroundings? - -colors, aromas, music,
crowding
- What is store atmosphere? - -the sum of all the physical features of a retail
environment
- Social surroundings are the _____ individuals present in the particular
situations. - -other
- Why is internet shopping growing rapidly? - -as a result of the time
pressures felt by consumers in stores
- _________ _________ deal with the effect of time on consumer behavior. - -
Temporal perspectives
- Why is a ritual situation (a socially defined occasion that triggers a set of
interrelated behaviors) critical to marketers? - -They often involve
prescribed consumption behaviors.
- What are the five steps for developing situation-based marketing
strategies? - -1. Use secondary data to discover usage situations that
influence consumptions.
, 2. Survey a larger sample of consumers to better understand and quantify
how the product is used.
3. Construct a person-situation segmentation matrix.
4. Evaluate each cell in terms of potential.
5. Develop and implement a marketing strategy for those cells that offer
profit possibilities.
- ________ ________ is the temporary level of concern for, or interest in, the
purchase process triggered by a need to consider a particular purchase. - -
Purchase involvement
- What are features of the individual person that are temporary moods and
conditions called? - -antecedent states.
- Consumers can regulate their moods at _________ and __________ levels. - -
nonconscious and conscious
- T or F: Limited decision making is also known as habitual decision making
involves no decision per se. - -F; nominal decision making
- _____ is when a consumer needs to consider a particular purchase that
triggers a level of concern or interest in that particular purchase process. - -
Purchase involvement
- Does a completely nominal decision include consideration of the "do not
purchase" alternative? - -No. (Ex: Consumer buys Campbell's without
considering other brands, its price, etc.)
- A previous decision to buy a bike or ski leads to a current desire to have a
car rack to carry them. This concept is referred to as - -previous decision
making
- T or F: Configuration of store merchandise does not affect a consumer's
physical surrounding. - -F
- What are the two categories included in nominal decision making? - -
repeat purchase decisions and brand loyal decisions
- T or F: Social influence is a significant force because people tend to comply
with expectations of their group. - -T
- Symphony, a home goods store, has opened a new branch in an upscale
locality. Aware of the research findings of environmental fragrancing, the
store uses a pleasant scent in its new location. However, this does not
improve the brand recall and evaluation by consumers as Symphony had
Questions and Solutions
________ _________ includes all those factors particular to a time and place
that the consumers aren't knowledgeable of. - -Situational influence
- T or F: Individual development causes changes in desired and actual
states. - -T
- What are the four types of situations? - -communications, purchase,
usage, and disposition
- T or F: Finding high interest buyers in receptive communication situations
is difficult. - -T
- What are the five key dimensions or characteristics of consumer behavior?
- -physical surroundings, social surroundings, temporal perspectives, task
definition, antecedent states
- What is atmosphere called when describing a service business such as a
hospital, bank, or restaurant? - -servicescape
- What are components of physical surroundings? - -colors, aromas, music,
crowding
- What is store atmosphere? - -the sum of all the physical features of a retail
environment
- Social surroundings are the _____ individuals present in the particular
situations. - -other
- Why is internet shopping growing rapidly? - -as a result of the time
pressures felt by consumers in stores
- _________ _________ deal with the effect of time on consumer behavior. - -
Temporal perspectives
- Why is a ritual situation (a socially defined occasion that triggers a set of
interrelated behaviors) critical to marketers? - -They often involve
prescribed consumption behaviors.
- What are the five steps for developing situation-based marketing
strategies? - -1. Use secondary data to discover usage situations that
influence consumptions.
, 2. Survey a larger sample of consumers to better understand and quantify
how the product is used.
3. Construct a person-situation segmentation matrix.
4. Evaluate each cell in terms of potential.
5. Develop and implement a marketing strategy for those cells that offer
profit possibilities.
- ________ ________ is the temporary level of concern for, or interest in, the
purchase process triggered by a need to consider a particular purchase. - -
Purchase involvement
- What are features of the individual person that are temporary moods and
conditions called? - -antecedent states.
- Consumers can regulate their moods at _________ and __________ levels. - -
nonconscious and conscious
- T or F: Limited decision making is also known as habitual decision making
involves no decision per se. - -F; nominal decision making
- _____ is when a consumer needs to consider a particular purchase that
triggers a level of concern or interest in that particular purchase process. - -
Purchase involvement
- Does a completely nominal decision include consideration of the "do not
purchase" alternative? - -No. (Ex: Consumer buys Campbell's without
considering other brands, its price, etc.)
- A previous decision to buy a bike or ski leads to a current desire to have a
car rack to carry them. This concept is referred to as - -previous decision
making
- T or F: Configuration of store merchandise does not affect a consumer's
physical surrounding. - -F
- What are the two categories included in nominal decision making? - -
repeat purchase decisions and brand loyal decisions
- T or F: Social influence is a significant force because people tend to comply
with expectations of their group. - -T
- Symphony, a home goods store, has opened a new branch in an upscale
locality. Aware of the research findings of environmental fragrancing, the
store uses a pleasant scent in its new location. However, this does not
improve the brand recall and evaluation by consumers as Symphony had
