Consumer Behavior Exam 2 (Ch. 6-
10)|Q’s and A’s
Is the totality of thoughts, emotions,
intentions, and behaviors that a person exhibits
consistently as he or she adapts to his or her
environment. - -Personality
- Which trait may be defined as an enduring
tendency to strive to be better than others? - -Competitiveness
- The primary personality model used by
pscyhologists is the Meyers-Briggs model, which
represents four dimensions of personality. - -False
- Refers to human characteristics that can be
associated with a brand. - -Brand personality
- The ways consumers live and spend their time and
money is known as consumer - -Lifestyles
- AIO statements are used to gain an understanding
of consumers and stands for assessments, interests,
and options. - -False
- Consumers have a single self-concept. - -False
- Lifestyles are completely determined by
personality. - -False
- Which of the following is a characteristic of
consumers with low need for cognition? - -Often influenced by an endorser's
attractiveness
and cues not central to the message.
- Some consumers tend to be very possessive
about their belongings, and may not be willing to
share them with others. Which trait does this best
describe? - -Materialism
- According to the ABC approach to attitudes,
attitudes possess three important components:
affect, beliefs, and cognitions. - -False
, - Enduring organization of motivational, emotional,
perceptual, and cognitive processes with respect to
an aspect of a person's environment is called: - -Attitude
- Which of the following is the correct sequence in
the high-involvement hierarchy? - -Cognition-Affect-Behavior
- Which type of effect is said to occur when material
presented early in a message is most influential? - -Primacy Effect
- Subjective norm is an effect based on one's
perception of what the average person would do. - -False
- Which of the following best explains impulse
purchases? - -Experiential Perspective
- According to the balance theory, the relations
between observer-to-person and observer-to-object
are referred to as _____. - -Sentiment Relations
- Refer to the characteristics of the person or
character delivering a message that influence
persuasion. - -Source Effects
- Stella is surfing the 'net to look for apartments in
New York City. When she clicks on a link to a website,
she gets interrupted by random pop-up ads, which
she finds irritating. In the basic communications
model, these pop-up ads are classified as - -Noise
- In balance theory, unit relations are the
relations between the observer (consumer) and the
other elements in the system - -False
- A reference group is a group of individuals who
have an impact on the consumer's evaluations,
aspirations, and behavior. - -True
- A group that includes members who have
frequent, direct contact with one another is known as - -Primary Group
- Members of The Harley Owners Group come
together for members-only rides and other events. This is an example of
_____ community - -Brand
- A group in which a consumer desires to become a
10)|Q’s and A’s
Is the totality of thoughts, emotions,
intentions, and behaviors that a person exhibits
consistently as he or she adapts to his or her
environment. - -Personality
- Which trait may be defined as an enduring
tendency to strive to be better than others? - -Competitiveness
- The primary personality model used by
pscyhologists is the Meyers-Briggs model, which
represents four dimensions of personality. - -False
- Refers to human characteristics that can be
associated with a brand. - -Brand personality
- The ways consumers live and spend their time and
money is known as consumer - -Lifestyles
- AIO statements are used to gain an understanding
of consumers and stands for assessments, interests,
and options. - -False
- Consumers have a single self-concept. - -False
- Lifestyles are completely determined by
personality. - -False
- Which of the following is a characteristic of
consumers with low need for cognition? - -Often influenced by an endorser's
attractiveness
and cues not central to the message.
- Some consumers tend to be very possessive
about their belongings, and may not be willing to
share them with others. Which trait does this best
describe? - -Materialism
- According to the ABC approach to attitudes,
attitudes possess three important components:
affect, beliefs, and cognitions. - -False
, - Enduring organization of motivational, emotional,
perceptual, and cognitive processes with respect to
an aspect of a person's environment is called: - -Attitude
- Which of the following is the correct sequence in
the high-involvement hierarchy? - -Cognition-Affect-Behavior
- Which type of effect is said to occur when material
presented early in a message is most influential? - -Primacy Effect
- Subjective norm is an effect based on one's
perception of what the average person would do. - -False
- Which of the following best explains impulse
purchases? - -Experiential Perspective
- According to the balance theory, the relations
between observer-to-person and observer-to-object
are referred to as _____. - -Sentiment Relations
- Refer to the characteristics of the person or
character delivering a message that influence
persuasion. - -Source Effects
- Stella is surfing the 'net to look for apartments in
New York City. When she clicks on a link to a website,
she gets interrupted by random pop-up ads, which
she finds irritating. In the basic communications
model, these pop-up ads are classified as - -Noise
- In balance theory, unit relations are the
relations between the observer (consumer) and the
other elements in the system - -False
- A reference group is a group of individuals who
have an impact on the consumer's evaluations,
aspirations, and behavior. - -True
- A group that includes members who have
frequent, direct contact with one another is known as - -Primary Group
- Members of The Harley Owners Group come
together for members-only rides and other events. This is an example of
_____ community - -Brand
- A group in which a consumer desires to become a
