Consumer Behavior Test #1 Ch 1-5
Exam Questions and Answers
consumer behavior - -Processes a consumer uses to make purchase
decisions, as well as to use and dispose of purchased goods or services; also
includes factors that influence purchase decisions and product use
- demographic - -(facts) statistics that measure observable aspects of a
population, such as birth rate, age, distribution, and income. The U.S. Census
Bureau is a great resource for this.
- demographic characteristics - -descriptive age; gender; family structure;
social class and income; race and ethnicity; geography; sex, location,
education, and religion
- psychographic - -Studies of consumers based on social and psychological
characteristics such as attitudes, interests, and opinions, personality
- basic marketing concept - -satisfying the customer/consumer for money is
the fundamental purpose of an organization's existence
- 4 types of relationships and attachments - -Self-Concept
Nostalgic
Interdependence
Love
- Self-concept attachment - -the product helps to establish the users
identity (jordans)
- nostalgic attachment - -the product serves as a link with a past self (brings
back memories/curve perfume)
- interdependence - -the product is a part of the users daily routine
(starbucks)
- love - -the product elicits emotional bonds of warmth, passion, or other
strong emotion. (cheerios, iPad)
- need - -a basic biological motive (water)
- want - -one way society has taught us to satisfy that need (coke)
- perception - -process by which people select, organize, and interpret these
sensation. focuses on what we add to sensations to give them meaning
Exam Questions and Answers
consumer behavior - -Processes a consumer uses to make purchase
decisions, as well as to use and dispose of purchased goods or services; also
includes factors that influence purchase decisions and product use
- demographic - -(facts) statistics that measure observable aspects of a
population, such as birth rate, age, distribution, and income. The U.S. Census
Bureau is a great resource for this.
- demographic characteristics - -descriptive age; gender; family structure;
social class and income; race and ethnicity; geography; sex, location,
education, and religion
- psychographic - -Studies of consumers based on social and psychological
characteristics such as attitudes, interests, and opinions, personality
- basic marketing concept - -satisfying the customer/consumer for money is
the fundamental purpose of an organization's existence
- 4 types of relationships and attachments - -Self-Concept
Nostalgic
Interdependence
Love
- Self-concept attachment - -the product helps to establish the users
identity (jordans)
- nostalgic attachment - -the product serves as a link with a past self (brings
back memories/curve perfume)
- interdependence - -the product is a part of the users daily routine
(starbucks)
- love - -the product elicits emotional bonds of warmth, passion, or other
strong emotion. (cheerios, iPad)
- need - -a basic biological motive (water)
- want - -one way society has taught us to satisfy that need (coke)
- perception - -process by which people select, organize, and interpret these
sensation. focuses on what we add to sensations to give them meaning
