APR 430 Midterm Exam Questions and Answers 100% Solved | Graded A+

APR 430 Midterm Exam Questions and

Answers 100% Solved | Graded A+


Traffic Sources - ✔✔Direct, Referral, Organic


Direct Traffic - ✔✔a user types the url directly into the browser


Referral Traffic - ✔✔a user clicks on a link to a website from another

website


Search Traffic - ✔✔a user clicks on a link to a website from a SERP


Landing Page Types - ✔✔single product,


Single Product landing page - ✔✔for an ad for a specific product, the

landing page for that ad should be dedicated to that product


Multi-product landing page - ✔✔for an ad for a specific category (wallets,

shoes, etc)


Lead Generation Landing page - ✔✔a landing page that encourages

customers to call the company or fill out a form


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, Subscription landing page - ✔✔a popup asking users to subscribe after

they navigate to a piece of content on a website


Page Elements - ✔✔- navigation


- trust symbols

- color scheme

- buttons

- images

- video

- forms

- phone numbers


Conversion rate - ✔✔CR = total views/ # of actions (lead gen,

download/share, etc)


How do successful websites increase conversion - ✔✔-generate traffic to

drive awareness

- drive conversions by facilitating visitors' internet and desire so they take a

specific action



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