Essay

BTEC Business Level 3 - Unit 29 P3/M3/P4/D2 (Understanding Retailing)

This 24 page document consists of P3, M3, P4 and D2 and a bibliography for Unit 29, understanding retailing. P3 focuses on three organisations which are Starbucks, Pull & Bear and Apple. Discussing good customer service and why its important for each organisation, showing examples where they have good customer service. M3 focuses on how sales techniques and customer service has developed in the retail organisation for John Lewis and Starbucks. P4 focuses on the competitive factors in the retail environment for one organisation which is Tesco, which includes a PESTLE analysis. D2 focuses on the impact of different sales techniques and customer service of Tesco along with what improvements could be made.