HUBSPOT CERTIFICATION TEST WITH VERIFIED ANSWERS
1. Stages of Inbound Marketing Attract, Engage,
and Delight
2. Fill in the blanks: Inbound is Knowledge Monetization
3. Which departments should be involved in creating All departments
content? ( Marketing and
sales, All cus-
tomer- facing de-
partments)
4. what occurs during the attract stage of the inbound you focus on bring-
methodology begins? ing prospects and
customers to your
social pages or
website through
relevant and help-
ful content
5. when does the engage stage of the inbound method- the engage stage
ology begin begins when a
prospect or cus-
tomer takes a de-
sired action
6. True or False? As buying behavior changes, the in- False
bound philosophy will also evolve?
7. what is the purpose of the delight stage of the inbound 1. to exceed ex-
methodology? pectations
2. to provide an
outstanding expe-
rience every time
a prospect or
customer interacts
with your compa-
ny.
3. to go the ex-
tra step to ensure
, HUBSPOT CERTIFICATION TEST WITH VERIFIED ANSWERS
a prospect or cus-
tomer accomplish-
es what they set
out to do.
4. all of the above
The answer is all
of the above
8. True or False? Most buyers start researching potential True
solutions before they meet with a salesperson.
9. The inbound methodology is a . Flywheel
10. your is your strongest acquisition lever. Current customer
base
11. what is the relationship between the inbound method- The only way to
ology and the concept of a flywheel? make your com-
pany operates like
a flywheel is to
use inbound tech-
niques
12. which of the following is a problem with thinking of Movement
your business as a funnel? through a funnel
immediately stops
when things stop
flowing into the
top of the funnel
13. True or False? Attracting is the role of marketing. False
Engaging is the role of sales. Delighting is the role of
services.
14. Which of the following is NOT a reason to think of your Flywheels are able
business as a flywheel? to stand unsup-
ported for an in-
definite amount of
time
1. Stages of Inbound Marketing Attract, Engage,
and Delight
2. Fill in the blanks: Inbound is Knowledge Monetization
3. Which departments should be involved in creating All departments
content? ( Marketing and
sales, All cus-
tomer- facing de-
partments)
4. what occurs during the attract stage of the inbound you focus on bring-
methodology begins? ing prospects and
customers to your
social pages or
website through
relevant and help-
ful content
5. when does the engage stage of the inbound method- the engage stage
ology begin begins when a
prospect or cus-
tomer takes a de-
sired action
6. True or False? As buying behavior changes, the in- False
bound philosophy will also evolve?
7. what is the purpose of the delight stage of the inbound 1. to exceed ex-
methodology? pectations
2. to provide an
outstanding expe-
rience every time
a prospect or
customer interacts
with your compa-
ny.
3. to go the ex-
tra step to ensure
, HUBSPOT CERTIFICATION TEST WITH VERIFIED ANSWERS
a prospect or cus-
tomer accomplish-
es what they set
out to do.
4. all of the above
The answer is all
of the above
8. True or False? Most buyers start researching potential True
solutions before they meet with a salesperson.
9. The inbound methodology is a . Flywheel
10. your is your strongest acquisition lever. Current customer
base
11. what is the relationship between the inbound method- The only way to
ology and the concept of a flywheel? make your com-
pany operates like
a flywheel is to
use inbound tech-
niques
12. which of the following is a problem with thinking of Movement
your business as a funnel? through a funnel
immediately stops
when things stop
flowing into the
top of the funnel
13. True or False? Attracting is the role of marketing. False
Engaging is the role of sales. Delighting is the role of
services.
14. Which of the following is NOT a reason to think of your Flywheels are able
business as a flywheel? to stand unsup-
ported for an in-
definite amount of
time
