OMIS 351- TEST QUESTIONS &
ANSWERS
Which of the following is not considered an advantage of Hadoop? Correct Ans-relational
structure.
_____ is by far the most popular language for creating and manipulating databases. Correct
Ans-SQL
In database terminology, a record represents Correct Ans-a single instance of whatever the
table keeps track of
How difficult is it to create a report in Access (as done in VC5 and VC6)? Correct Ans-Easy -
Just click on the query, go to Create and click Report
A table in Access must have a primary key to: Correct Ans-uniquely identify records and form
relationships with other tables.
A _____ is a system that provides rewards and usage incentives, typically in exchange for a
method that provides a more detailed tracking and recording of consumer activity. Correct
Ans-loyalty program
,Databases organized in such a way that multiple tables are interconnected based on common
keys, are referred to as _____ databases. Correct Ans-relational
Firms that collect and resell data are known as ______ Correct Ans-data aggregators
Why is the current Unit, Unit 7, important (pick the single best answer)? Correct Ans-
Because obtaining and managing information, and profiting from it, represents a large part of
the future (and present) of our economy.
About how much money did Google make from advertising in 2018? Correct Ans-About $118
Billion.
Why do you suppose Google is offering you 5 GB on Drive for free, free email, free web sites,
etc.? Correct Ans-Google wants to have more places to place more ads.
In our video, Dr. Downing clicked on a sponsored ad for Mesothelioma trial lawyers. What
money changed hands and about how much? Correct Ans-Google was paid; $400
If all of us in OMIS 351 added "Top 50 Business Schools" to our web sites as the link text and
www.cob.niu.edu as the destination (landing page), what would likely happen? Correct Ans-
Cob.niu.edu would move up in Google organic search results for "Top 50 Business Schools"
If a web site owner (Person A) pays about 60 cents per click to advertise on Google, what would
be the best way listed below for a competitor (Person B) to hurt him (assuming the competitor
,is willing to engage in unethical practices)? Correct Ans-Get allies (of the competitor, Person
B) to click on the owner's (Person A) ads in high volume and buy nothing.
__________ refers to generating fake followers, likes, +1s, retweets, shares, or YouTube views.
Correct Ans-Social influence fraud
_____ is the primary technology that enables Google Wallet to make wireless payments with
the wave of a phone. Correct Ans-NFC or Near Field Communication
Which of the following statements holds true for the term click fraud? Correct Ans-It refers
to the generation of bogus clicks, either for financial gain or to attack rivals by draining their
online ad budget.
Cookies refer to Correct Ans-a line of identifying text, assigned and retrieved by a given Web
server and stored by a user's browser.
If a web site owner (Person A) pays about 60 cents per click to advertise on Google, what would
be the best way listed below for a competitor (Person B) to hurt him (assuming that competitor
was willing to engage in unethical practices)? Correct Ans-Get allies (of the competitor)
(Person B) to click on the owner's (Person A) ads in high volume and buy nothing.
Dr. Downing received the "Google Death Penalty" because he _____________. Correct Ans-
Suggested, in a not-so-subtle manner, that students click on his ads, and they all did roughly at
the same time.
, _____ are third-party computers that pass traffic to and from specific addresses without
revealing the address of the connected users. Correct Ans-Proxy servers
The process of computers identifying a user's physical location for the purpose of delivering
tailored ads or other content is called _____. Correct Ans-geotargeting
Which of the following factors contributes to an ad's quality score? Correct Ans-Click
through Rate
_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is
trying to promote. Correct Ans-Link fraud
The _____ refers to a situation where ads appear alongside text the advertiser would like to
avoid. Correct Ans-content adjacency problem
The ___________ measures the percentage of people who clicked on an ad to arrive at a
destination-site. Correct Ans-click-through rate
Why is our final course Unit, Unit 7, important (pick the single best answer)? Correct Ans-
Because obtaining and managing information, and profiting from it, represents a large part of
the future (and present) of our economy.
ANSWERS
Which of the following is not considered an advantage of Hadoop? Correct Ans-relational
structure.
_____ is by far the most popular language for creating and manipulating databases. Correct
Ans-SQL
In database terminology, a record represents Correct Ans-a single instance of whatever the
table keeps track of
How difficult is it to create a report in Access (as done in VC5 and VC6)? Correct Ans-Easy -
Just click on the query, go to Create and click Report
A table in Access must have a primary key to: Correct Ans-uniquely identify records and form
relationships with other tables.
A _____ is a system that provides rewards and usage incentives, typically in exchange for a
method that provides a more detailed tracking and recording of consumer activity. Correct
Ans-loyalty program
,Databases organized in such a way that multiple tables are interconnected based on common
keys, are referred to as _____ databases. Correct Ans-relational
Firms that collect and resell data are known as ______ Correct Ans-data aggregators
Why is the current Unit, Unit 7, important (pick the single best answer)? Correct Ans-
Because obtaining and managing information, and profiting from it, represents a large part of
the future (and present) of our economy.
About how much money did Google make from advertising in 2018? Correct Ans-About $118
Billion.
Why do you suppose Google is offering you 5 GB on Drive for free, free email, free web sites,
etc.? Correct Ans-Google wants to have more places to place more ads.
In our video, Dr. Downing clicked on a sponsored ad for Mesothelioma trial lawyers. What
money changed hands and about how much? Correct Ans-Google was paid; $400
If all of us in OMIS 351 added "Top 50 Business Schools" to our web sites as the link text and
www.cob.niu.edu as the destination (landing page), what would likely happen? Correct Ans-
Cob.niu.edu would move up in Google organic search results for "Top 50 Business Schools"
If a web site owner (Person A) pays about 60 cents per click to advertise on Google, what would
be the best way listed below for a competitor (Person B) to hurt him (assuming the competitor
,is willing to engage in unethical practices)? Correct Ans-Get allies (of the competitor, Person
B) to click on the owner's (Person A) ads in high volume and buy nothing.
__________ refers to generating fake followers, likes, +1s, retweets, shares, or YouTube views.
Correct Ans-Social influence fraud
_____ is the primary technology that enables Google Wallet to make wireless payments with
the wave of a phone. Correct Ans-NFC or Near Field Communication
Which of the following statements holds true for the term click fraud? Correct Ans-It refers
to the generation of bogus clicks, either for financial gain or to attack rivals by draining their
online ad budget.
Cookies refer to Correct Ans-a line of identifying text, assigned and retrieved by a given Web
server and stored by a user's browser.
If a web site owner (Person A) pays about 60 cents per click to advertise on Google, what would
be the best way listed below for a competitor (Person B) to hurt him (assuming that competitor
was willing to engage in unethical practices)? Correct Ans-Get allies (of the competitor)
(Person B) to click on the owner's (Person A) ads in high volume and buy nothing.
Dr. Downing received the "Google Death Penalty" because he _____________. Correct Ans-
Suggested, in a not-so-subtle manner, that students click on his ads, and they all did roughly at
the same time.
, _____ are third-party computers that pass traffic to and from specific addresses without
revealing the address of the connected users. Correct Ans-Proxy servers
The process of computers identifying a user's physical location for the purpose of delivering
tailored ads or other content is called _____. Correct Ans-geotargeting
Which of the following factors contributes to an ad's quality score? Correct Ans-Click
through Rate
_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is
trying to promote. Correct Ans-Link fraud
The _____ refers to a situation where ads appear alongside text the advertiser would like to
avoid. Correct Ans-content adjacency problem
The ___________ measures the percentage of people who clicked on an ad to arrive at a
destination-site. Correct Ans-click-through rate
Why is our final course Unit, Unit 7, important (pick the single best answer)? Correct Ans-
Because obtaining and managing information, and profiting from it, represents a large part of
the future (and present) of our economy.
