MKT201 Exam 1 (Chapter 1-5)
Questions and Answers
question marks ✅✅low market share, high market growth
cash cow ✅✅high market share, low market growth
dogs ✅✅low growth, low market share
stars ✅✅high growth, high market share
How does Elon Musk help start companies? ✅✅by using the proceeds of his current
establishments to start new ones
Marketing ✅✅The activity, set of institutions, and process for creating, communicating,
delivering, and exchanging, offerings that have value for customers, clients, partners, and
society at large.
, Four types of utility ✅✅form, place, time, possession
cross-functional team ✅✅a team composed of employees from different functional areas
of the organization
department ✅✅specialized functions on the functional level ex. Finance, marketing
Target Market ✅✅A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of that group,
resulting in mutually satisfying exchanges
competitive advantage ✅✅a set of unique features of a company and its products that are
perceived by the target market as significant and superior to those of the competition
code of ethics ✅✅a guideline to help marketing managers and other employees make
better decisions
Questions and Answers
question marks ✅✅low market share, high market growth
cash cow ✅✅high market share, low market growth
dogs ✅✅low growth, low market share
stars ✅✅high growth, high market share
How does Elon Musk help start companies? ✅✅by using the proceeds of his current
establishments to start new ones
Marketing ✅✅The activity, set of institutions, and process for creating, communicating,
delivering, and exchanging, offerings that have value for customers, clients, partners, and
society at large.
, Four types of utility ✅✅form, place, time, possession
cross-functional team ✅✅a team composed of employees from different functional areas
of the organization
department ✅✅specialized functions on the functional level ex. Finance, marketing
Target Market ✅✅A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of that group,
resulting in mutually satisfying exchanges
competitive advantage ✅✅a set of unique features of a company and its products that are
perceived by the target market as significant and superior to those of the competition
code of ethics ✅✅a guideline to help marketing managers and other employees make
better decisions
