MKT201 – Full Questions and Answers
QN=1 A marketer who segments a population by age and gender is using ________ to
categorize consumers.
a. demographics
b. psychographics
c. roles
d. lifestyle ✅✅A
QN=2 A consumer researcher who examines consumers' lifestyles and personalities is
studying ________.
a. demographics
b. psychographics
c. social class
d. roles ✅✅B
,QN=3 The growth of consumption communities, which give members a forum for sharing
opinions and
recommendations about specific products, has been most affected by which of the following?
a. more frequent use of market segmentation strategies
b. the growth of the Web
c. decreasing brand loyalty in tough economic times
d. the increasing diversity of the American population ✅✅B
QN=4 The study of the processes involved when individuals or groups select, purchase, use,
or dispose of products,
services, ideas , or experiences to satisfy needs and desires is called ________.
a. lifestyle marketing
b. role marketing
c. consumer behavior
d. marketing research ✅✅C
,QN=5 People who belong to the same social class have which of the following in common?
a. income levels
b. personalities
c. ethnicity
d. family structure ✅✅A
QN=6 Wal-Mart tracks the habits of the 100 million customers who visits its stores each
week and responds with products and services directed toward those customers' needs based
on the information collected. This is an
example of ________ marketing.
a. undifferentiated
b. database
c. relationship
d. consumer-generated ✅✅B
, QN=7 An advertisement for a national shampoo that shows a plain-looking woman using the
product, then transforming to a beautiful woman with a new hairstyle, dressed in elegant
clothes, waiting for the "man of her dreams" to appear on her doorstep, would best illustrate
which of the following criticisms of the marketing system?
a. Marketing makes society overly materialistic.
b. Marketers promise miracles.
c. Marketers create artificial needs.
d. Marketers control popular culture. ✅✅B
QN=8 According to the definition of consumer behavior, how a consumer disposes of an idea
and accepts another is
not part of consumer behavior.
a. True
b. False ✅✅B
QN=1 A marketer who segments a population by age and gender is using ________ to
categorize consumers.
a. demographics
b. psychographics
c. roles
d. lifestyle ✅✅A
QN=2 A consumer researcher who examines consumers' lifestyles and personalities is
studying ________.
a. demographics
b. psychographics
c. social class
d. roles ✅✅B
,QN=3 The growth of consumption communities, which give members a forum for sharing
opinions and
recommendations about specific products, has been most affected by which of the following?
a. more frequent use of market segmentation strategies
b. the growth of the Web
c. decreasing brand loyalty in tough economic times
d. the increasing diversity of the American population ✅✅B
QN=4 The study of the processes involved when individuals or groups select, purchase, use,
or dispose of products,
services, ideas , or experiences to satisfy needs and desires is called ________.
a. lifestyle marketing
b. role marketing
c. consumer behavior
d. marketing research ✅✅C
,QN=5 People who belong to the same social class have which of the following in common?
a. income levels
b. personalities
c. ethnicity
d. family structure ✅✅A
QN=6 Wal-Mart tracks the habits of the 100 million customers who visits its stores each
week and responds with products and services directed toward those customers' needs based
on the information collected. This is an
example of ________ marketing.
a. undifferentiated
b. database
c. relationship
d. consumer-generated ✅✅B
, QN=7 An advertisement for a national shampoo that shows a plain-looking woman using the
product, then transforming to a beautiful woman with a new hairstyle, dressed in elegant
clothes, waiting for the "man of her dreams" to appear on her doorstep, would best illustrate
which of the following criticisms of the marketing system?
a. Marketing makes society overly materialistic.
b. Marketers promise miracles.
c. Marketers create artificial needs.
d. Marketers control popular culture. ✅✅B
QN=8 According to the definition of consumer behavior, how a consumer disposes of an idea
and accepts another is
not part of consumer behavior.
a. True
b. False ✅✅B
