Google Ads Creative Certification UPDATED
Questions and CORRECT Answers
What are the 3 principles for creating YouTube videos? - CORRECT ANSWER - 1. Build
for attention
2. Build for sound on
3. Build for mobile
What does the ABCD rule for YouTube videos stand for? - CORRECT ANSWER - A:
Attention
B: Branding
C: Connection
D: Direction
If you want to improve performance of video campaigns, what approach should you take with
creative? - CORRECT ANSWER - Use research-backed creative guidelines and iterate
with experimentation.
Which tool would enable you to launch your first video ad using the assets? - CORRECT
ANSWER - Video Creation Tools in Google Ads
Which of these video campaign effectiveness levers is the top driver of return on investment and
the strongest on digital media? - CORRECT ANSWER - Creative
You work for a creative agency making video ads for a client that's struggled to meaningfully
connect with potential customers in their ads. What is an approach to help people think or feel
something? - CORRECT ANSWER - Humanize the story
You're editing a video ad aimed to drive consideration and are deciding how frequently the actor
and the product should be showcased relative to one another. How should you approach editing
this ad? - CORRECT ANSWER - Emphasize the product over people
, What describes Google's ABCDs of effective creative? - CORRECT ANSWER -
Research-backed creative guidance
What action should you take if your goal is to optimize display campaigns before increasing
budgets? - CORRECT ANSWER - Remove and replace low-performing assets
What is the maximum number of HTML, image, and video assets per ad group for an ad
campaign? - CORRECT ANSWER - 20
Which of these asset types would not be accepted for an app campaign? - CORRECT
ANSWER - A website
For campaigns, which aspect ratios are accepted? - CORRECT ANSWER - 1:1, 1.91:1,
and 4:5
When you create an app campaign, what information is pulled or you automatically? -
CORRECT ANSWER - Logo, rating, and title
How often should you view your asset report and replace low-performing assets for a Discovery
campaign? - CORRECT ANSWER - Bi-weekly
You're creating a video ad with the aim of growing consideration for a product. How should you
approach making this video ad? - CORRECT ANSWER - Use product demos and how-to's
to put the product in context
You're creating your first video ad and your aim is to drive consideration for your brand's
offering. How should you hero the product? - CORRECT ANSWER - Brand often,
especially in the last five seconds
Questions and CORRECT Answers
What are the 3 principles for creating YouTube videos? - CORRECT ANSWER - 1. Build
for attention
2. Build for sound on
3. Build for mobile
What does the ABCD rule for YouTube videos stand for? - CORRECT ANSWER - A:
Attention
B: Branding
C: Connection
D: Direction
If you want to improve performance of video campaigns, what approach should you take with
creative? - CORRECT ANSWER - Use research-backed creative guidelines and iterate
with experimentation.
Which tool would enable you to launch your first video ad using the assets? - CORRECT
ANSWER - Video Creation Tools in Google Ads
Which of these video campaign effectiveness levers is the top driver of return on investment and
the strongest on digital media? - CORRECT ANSWER - Creative
You work for a creative agency making video ads for a client that's struggled to meaningfully
connect with potential customers in their ads. What is an approach to help people think or feel
something? - CORRECT ANSWER - Humanize the story
You're editing a video ad aimed to drive consideration and are deciding how frequently the actor
and the product should be showcased relative to one another. How should you approach editing
this ad? - CORRECT ANSWER - Emphasize the product over people
, What describes Google's ABCDs of effective creative? - CORRECT ANSWER -
Research-backed creative guidance
What action should you take if your goal is to optimize display campaigns before increasing
budgets? - CORRECT ANSWER - Remove and replace low-performing assets
What is the maximum number of HTML, image, and video assets per ad group for an ad
campaign? - CORRECT ANSWER - 20
Which of these asset types would not be accepted for an app campaign? - CORRECT
ANSWER - A website
For campaigns, which aspect ratios are accepted? - CORRECT ANSWER - 1:1, 1.91:1,
and 4:5
When you create an app campaign, what information is pulled or you automatically? -
CORRECT ANSWER - Logo, rating, and title
How often should you view your asset report and replace low-performing assets for a Discovery
campaign? - CORRECT ANSWER - Bi-weekly
You're creating a video ad with the aim of growing consideration for a product. How should you
approach making this video ad? - CORRECT ANSWER - Use product demos and how-to's
to put the product in context
You're creating your first video ad and your aim is to drive consideration for your brand's
offering. How should you hero the product? - CORRECT ANSWER - Brand often,
especially in the last five seconds
