Google Ads Measurement Certification
UPDATED Questions and CORRECT
Answers
- CORRECT ANSWER - Thank you!
What are the 4 benefits of using Google My Business? - CORRECT ANSWER - 1. Share
information with customers (new and current)
2. Manage multiple listings together
3. Engage with customers
4. Get insights on customer behavior
When you create your Google My Business account, what information do you add to your
listings? - CORRECT ANSWER - 1. the address for each location,
2. corresponding phone numbers,
3. open hours,
4. and a link to your website
5. and online menu (if needed)
If you don't have a website, could you still create one using Google My Business? - CORRECT
ANSWER - Yes, using the Google My Business website builder.
What are the 4 ways you can engage with customers using Google My Business? - CORRECT
ANSWER - 1. Respond to reviews
2. Communicate with customers (via direct messages and posts).
3. Get calls and direct requests from customers
4. Let customers make bookings right from the listings
,Using the insights feature in Google My Business, what types of insights can you find? -
CORRECT ANSWER - 1. You can see how many people saw your business online and the
types of things they're searching for.
2. Using the search report, you can view driving direction requests.
Can you connect your Google My Business account to Smart campaigns? - CORRECT
ANSWER - Yes.
If you want to communicate new specials or promotions, what Google My Business feature
should you use? - CORRECT ANSWER - With Google My Business you can add posts to
your listing to let your customers know about special promotions or upcoming deals.
What are the 2 types of Google My Business accounts? - CORRECT ANSWER - 1.
individual user
2. location group - a location group is essentially a folder of locations that you create within your
user account.
What are the 2 ways to claim an existing listing on Google My Business? - CORRECT
ANSWER - 1. Sign up or log in to Google My Business. As you enter your business
information, the system will suggest possible matches. Select your business and confirm that
you're authorized to manage it.
2.
Locate your business listing in Maps, and select 'Claim this business.'
What are the 2 things you can do if someone has already claimed your business? - CORRECT
ANSWER - 1. If someone in your organization has already claimed the business, it's
possible to add more users to that account.
2. If you don't recognize the account that verified the listing, you'll have to request ownership
and follow the directions to claim your business.
,How do you add authorized users to your Google My Business account? - CORRECT
ANSWER - Just invite your desired users right from the Users menu and specify their role.
What are the 3 levels of permission for authorized users of your Google My Business account? -
CORRECT ANSWER - 1. Owner,
2. Manager,
3. Communication Manager.
What are the 3 ways to verify a listing? - CORRECT ANSWER - 1. phone,
2. email,
3. postcard (which can take up to two weeks to do).
If you have more than one location, what are the 2 ways you can verify your listing? -
CORRECT ANSWER - 1. If you have more locations, you'd repeat the process with each
of your locations.
2. If you have 10+ locations, you could request for bulk verifications.
How can you complete the verification process of your listing? - CORRECT ANSWER -
By entering a 5-digit code, sent to you by Google, for each location.
What are the steps to building a website using Google My Business? - CORRECT
ANSWER - 1. Sign into Google My Business
2. Select Website from the Home menu
3. Check and update your business information
4. Upload photos
5. Optionally offer a virual tour of your store, and a cover image of your store.
6. Personalise your website from a variety of templates
7. Choose a unique domain name and point it to your new website
, How long to posts last on Google My BusinesS? - CORRECT ANSWER - 7 days
What features can you add to your post? - CORRECT ANSWER - 1. A photo
2. A brief summary
3. A 'Buy' button
What are the steps for setting up bulk verifications? - CORRECT ANSWER - 1. Sign into
your Google My Business account - which allows you to centrally manage all of your locations.
2. Create your bulk upload spreadsheet
3. Request for bulk verification - bulk uploading a spreadsheet doesn't automatically lead to a
verification request. So you need to fillsout a verification request form.
What 5 fields are included for each location in your bulk upload spreadsheet? - CORRECT
ANSWER - 1. Store code - Store code is a unique ID that you'll assign to each of their
locations so changes are accurately applied in their account. Each location must have its own
unique code, but it won't be publicly visible anywhere on Google.
2. Business name - this is the name that will appear on Google. Remember to represent the
business exactly as it appears in the offline world. You'll need to double-check that spelling,
spacing, and capitalization all match.
3. Business location - there are several fields that define business location. Addresses are pretty
straightforward, but make sure you don't have any typos and the information is complete. Take
care to double-check the postal code, since sometimes spreadsheet software will delete leading
zeros.
Latitude and longitude aren't required, but they're helpful in case there's an issue. They're only
used when there's trouble locating the address on the map.
UPDATED Questions and CORRECT
Answers
- CORRECT ANSWER - Thank you!
What are the 4 benefits of using Google My Business? - CORRECT ANSWER - 1. Share
information with customers (new and current)
2. Manage multiple listings together
3. Engage with customers
4. Get insights on customer behavior
When you create your Google My Business account, what information do you add to your
listings? - CORRECT ANSWER - 1. the address for each location,
2. corresponding phone numbers,
3. open hours,
4. and a link to your website
5. and online menu (if needed)
If you don't have a website, could you still create one using Google My Business? - CORRECT
ANSWER - Yes, using the Google My Business website builder.
What are the 4 ways you can engage with customers using Google My Business? - CORRECT
ANSWER - 1. Respond to reviews
2. Communicate with customers (via direct messages and posts).
3. Get calls and direct requests from customers
4. Let customers make bookings right from the listings
,Using the insights feature in Google My Business, what types of insights can you find? -
CORRECT ANSWER - 1. You can see how many people saw your business online and the
types of things they're searching for.
2. Using the search report, you can view driving direction requests.
Can you connect your Google My Business account to Smart campaigns? - CORRECT
ANSWER - Yes.
If you want to communicate new specials or promotions, what Google My Business feature
should you use? - CORRECT ANSWER - With Google My Business you can add posts to
your listing to let your customers know about special promotions or upcoming deals.
What are the 2 types of Google My Business accounts? - CORRECT ANSWER - 1.
individual user
2. location group - a location group is essentially a folder of locations that you create within your
user account.
What are the 2 ways to claim an existing listing on Google My Business? - CORRECT
ANSWER - 1. Sign up or log in to Google My Business. As you enter your business
information, the system will suggest possible matches. Select your business and confirm that
you're authorized to manage it.
2.
Locate your business listing in Maps, and select 'Claim this business.'
What are the 2 things you can do if someone has already claimed your business? - CORRECT
ANSWER - 1. If someone in your organization has already claimed the business, it's
possible to add more users to that account.
2. If you don't recognize the account that verified the listing, you'll have to request ownership
and follow the directions to claim your business.
,How do you add authorized users to your Google My Business account? - CORRECT
ANSWER - Just invite your desired users right from the Users menu and specify their role.
What are the 3 levels of permission for authorized users of your Google My Business account? -
CORRECT ANSWER - 1. Owner,
2. Manager,
3. Communication Manager.
What are the 3 ways to verify a listing? - CORRECT ANSWER - 1. phone,
2. email,
3. postcard (which can take up to two weeks to do).
If you have more than one location, what are the 2 ways you can verify your listing? -
CORRECT ANSWER - 1. If you have more locations, you'd repeat the process with each
of your locations.
2. If you have 10+ locations, you could request for bulk verifications.
How can you complete the verification process of your listing? - CORRECT ANSWER -
By entering a 5-digit code, sent to you by Google, for each location.
What are the steps to building a website using Google My Business? - CORRECT
ANSWER - 1. Sign into Google My Business
2. Select Website from the Home menu
3. Check and update your business information
4. Upload photos
5. Optionally offer a virual tour of your store, and a cover image of your store.
6. Personalise your website from a variety of templates
7. Choose a unique domain name and point it to your new website
, How long to posts last on Google My BusinesS? - CORRECT ANSWER - 7 days
What features can you add to your post? - CORRECT ANSWER - 1. A photo
2. A brief summary
3. A 'Buy' button
What are the steps for setting up bulk verifications? - CORRECT ANSWER - 1. Sign into
your Google My Business account - which allows you to centrally manage all of your locations.
2. Create your bulk upload spreadsheet
3. Request for bulk verification - bulk uploading a spreadsheet doesn't automatically lead to a
verification request. So you need to fillsout a verification request form.
What 5 fields are included for each location in your bulk upload spreadsheet? - CORRECT
ANSWER - 1. Store code - Store code is a unique ID that you'll assign to each of their
locations so changes are accurately applied in their account. Each location must have its own
unique code, but it won't be publicly visible anywhere on Google.
2. Business name - this is the name that will appear on Google. Remember to represent the
business exactly as it appears in the offline world. You'll need to double-check that spelling,
spacing, and capitalization all match.
3. Business location - there are several fields that define business location. Addresses are pretty
straightforward, but make sure you don't have any typos and the information is complete. Take
care to double-check the postal code, since sometimes spreadsheet software will delete leading
zeros.
Latitude and longitude aren't required, but they're helpful in case there's an issue. They're only
used when there's trouble locating the address on the map.
