Google Ads Display Certification ACTUAL
Questions and CORRECT Answers
Which targeting option is best for influencing consideration? - CORRECT ANSWER -
Custom Intent, in-market and similar audiences
Demographics are - CORRECT ANSWER - age, sex,
What two types of remarketing can be used on Google Display ads? - CORRECT
ANSWER - Dynamic remarketing ??
Standard remarketing ??
Goal specific return on ad spend, what is the bidding strategy - CORRECT ANSWER -A
revenue focused strategy
Goal Drive Action, what audiences should you choose - CORRECT ANSWER - standard
re-marketing and Dynammic remarketing
Why choose build awareness as a marketing objective - CORRECT ANSWER - to reach a
broad audience
!What 3 components are part of Google Display ad' value proposition? - CORRECT
ANSWER - Intent
Machine learning
Search
Why Google Ads - CORRECT ANSWER - Drive sales, get leads. increase website visits,
influence consideration, build awareness, promote your app
,What are the three principles google ads is built around? - CORRECT ANSWER -
Relevance, Control and Results
Relevance - CORRECT ANSWER - Connecting with the right people and the right time
with the right message
Control - CORRECT ANSWER - Budget, spend per month, per day, per ad using a
lightning fast auction feature you can change, pause and modify.
Results - CORRECT ANSWER - Pay only for results, clicks, calls, you can use the
measurement tools to manage and optimize your ads.
How can automated bids help you to keep your bids relevant every day? - CORRECT
ANSWER - By setting bids when auctions happen
Types of Google ad Campaigns - CORRECT ANSWER - Search, Display, Video,
Shopping, and App
Where do Search ads appear - CORRECT ANSWER - next to Google search results and
on other Google partner sites, like YouTube, when people look for businesses like yours.
What audience should you choose to build awareness in a nich market? - CORRECT
ANSWER - Custom affinity audience
What is the minimum conversions on search and display to set up a smart campaign - CORRECT
ANSWER - At least 50 conversions on Display or at least 100 conversions on Search.
What does automated bidding use to set the right bid for every auction? - CORRECT
ANSWER - Machine learning
, Why have a Search campaign - CORRECT ANSWER - you can make sure potential
customers notice your brand, consider your products, and take action.
Where are Google Display ads shown - CORRECT ANSWER - Your ads get matched to
content related to your business or to your customers' interests.
What is the best way to customize Google Display Ads based on how potential customers
previously engaged with your website. - CORRECT ANSWER - Remarketing
Why use Google Display Ads - CORRECT ANSWER - to increase exposure and reach
audiences with specific interests across the web.
Which marketing objective would you choose to engage with visitors that didn' make a
purchase? - CORRECT ANSWER - Drive action
Why create a remarketing campaign? - CORRECT ANSWER - Drive action
What information is used to identify Similar Audiences? - CORRECT ANSWER -
Audience interest around different topics
How does remarketing drive sales - CORRECT ANSWER - It reaches audiences who
previously visited her website as they browse network websites and use network apps.
How might Smart Display campaign reporting help - CORRECT ANSWER - In addition
to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad
management.
What can you do to drive sales to exact products viewed before but not purchased? - CORRECT
ANSWER - Dynamic remarketing
Questions and CORRECT Answers
Which targeting option is best for influencing consideration? - CORRECT ANSWER -
Custom Intent, in-market and similar audiences
Demographics are - CORRECT ANSWER - age, sex,
What two types of remarketing can be used on Google Display ads? - CORRECT
ANSWER - Dynamic remarketing ??
Standard remarketing ??
Goal specific return on ad spend, what is the bidding strategy - CORRECT ANSWER -A
revenue focused strategy
Goal Drive Action, what audiences should you choose - CORRECT ANSWER - standard
re-marketing and Dynammic remarketing
Why choose build awareness as a marketing objective - CORRECT ANSWER - to reach a
broad audience
!What 3 components are part of Google Display ad' value proposition? - CORRECT
ANSWER - Intent
Machine learning
Search
Why Google Ads - CORRECT ANSWER - Drive sales, get leads. increase website visits,
influence consideration, build awareness, promote your app
,What are the three principles google ads is built around? - CORRECT ANSWER -
Relevance, Control and Results
Relevance - CORRECT ANSWER - Connecting with the right people and the right time
with the right message
Control - CORRECT ANSWER - Budget, spend per month, per day, per ad using a
lightning fast auction feature you can change, pause and modify.
Results - CORRECT ANSWER - Pay only for results, clicks, calls, you can use the
measurement tools to manage and optimize your ads.
How can automated bids help you to keep your bids relevant every day? - CORRECT
ANSWER - By setting bids when auctions happen
Types of Google ad Campaigns - CORRECT ANSWER - Search, Display, Video,
Shopping, and App
Where do Search ads appear - CORRECT ANSWER - next to Google search results and
on other Google partner sites, like YouTube, when people look for businesses like yours.
What audience should you choose to build awareness in a nich market? - CORRECT
ANSWER - Custom affinity audience
What is the minimum conversions on search and display to set up a smart campaign - CORRECT
ANSWER - At least 50 conversions on Display or at least 100 conversions on Search.
What does automated bidding use to set the right bid for every auction? - CORRECT
ANSWER - Machine learning
, Why have a Search campaign - CORRECT ANSWER - you can make sure potential
customers notice your brand, consider your products, and take action.
Where are Google Display ads shown - CORRECT ANSWER - Your ads get matched to
content related to your business or to your customers' interests.
What is the best way to customize Google Display Ads based on how potential customers
previously engaged with your website. - CORRECT ANSWER - Remarketing
Why use Google Display Ads - CORRECT ANSWER - to increase exposure and reach
audiences with specific interests across the web.
Which marketing objective would you choose to engage with visitors that didn' make a
purchase? - CORRECT ANSWER - Drive action
Why create a remarketing campaign? - CORRECT ANSWER - Drive action
What information is used to identify Similar Audiences? - CORRECT ANSWER -
Audience interest around different topics
How does remarketing drive sales - CORRECT ANSWER - It reaches audiences who
previously visited her website as they browse network websites and use network apps.
How might Smart Display campaign reporting help - CORRECT ANSWER - In addition
to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad
management.
What can you do to drive sales to exact products viewed before but not purchased? - CORRECT
ANSWER - Dynamic remarketing
