Google Ads Test UPDATED Questions and
CORRECT Answers
auction process - CORRECT ANSWER - determines which ads are shown and their order
on search results
which ads enter the action & how is it determined? - CORRECT ANSWER - eligible ads.
defined by keywords bids, targeting settings, ad status
what determines the ad's visibility and positions & how is it calculated? - CORRECT
ANSWER - ad rank
calculated by:
- max CPC bid
- quality score (influenced by CTR, ad relevance, & landing page quality)
- ad extensions
are real-time bidding adjustments considered in the auction process? what does it include? -
CORRECT ANSWER - yes - includes device, location, time of day, other setting you've
adjusted to optimize the bids for specific situations
who wins the auction process? how? - CORRECT ANSWER - ads with the highest rank -
actual CPC is charged less than the max bid, but enough to outbid the second highest ad rank
what influences your ability to participate in auctions? - CORRECT ANSWER - budget
and bids
on days with high traffic, google may spend ... - CORRECT ANSWER - up to twice your
daily budget
, how does google make up for spending more on days with high traffic? - CORRECT
ANSWER - underspending on slower days
a high quality score leads to ... - CORRECT ANSWER - lower costs & better ad positions,
making your budget go further
learning phase - CORRECT ANSWER - crucial when launching a new campaign or
significantly updating an existing one, allows google's algorithm to optimize ad performance
based on data collection
how long does the learning phase usually last? - CORRECT ANSWER - 5-7 days
what happens during the learning phase? - CORRECT ANSWER - google tests various
strategies to determine the most effective ways to meet campaign objectives
how do you manage the learning phase? - CORRECT ANSWER - avoid making
significant changes, set realistic expectations, monitor closely, understand the process
search ads - CORRECT ANSWER - text ads that appear among search results on google
when someone searches something similar to the keywords targeted
what are search ads best for? - CORRECT ANSWER - - leads based/service
- ecommerce with expensive products
display ads - CORRECT ANSWER - visual ads that appear on websites within the google
display network. can be in the form of images, videos, or responsive ads (adjust size and format
to fit ad space)
what are display ads best for? - CORRECT ANSWER - retargeting, brand
awareness/reaching users who are browsing online (not actively searching)
CORRECT Answers
auction process - CORRECT ANSWER - determines which ads are shown and their order
on search results
which ads enter the action & how is it determined? - CORRECT ANSWER - eligible ads.
defined by keywords bids, targeting settings, ad status
what determines the ad's visibility and positions & how is it calculated? - CORRECT
ANSWER - ad rank
calculated by:
- max CPC bid
- quality score (influenced by CTR, ad relevance, & landing page quality)
- ad extensions
are real-time bidding adjustments considered in the auction process? what does it include? -
CORRECT ANSWER - yes - includes device, location, time of day, other setting you've
adjusted to optimize the bids for specific situations
who wins the auction process? how? - CORRECT ANSWER - ads with the highest rank -
actual CPC is charged less than the max bid, but enough to outbid the second highest ad rank
what influences your ability to participate in auctions? - CORRECT ANSWER - budget
and bids
on days with high traffic, google may spend ... - CORRECT ANSWER - up to twice your
daily budget
, how does google make up for spending more on days with high traffic? - CORRECT
ANSWER - underspending on slower days
a high quality score leads to ... - CORRECT ANSWER - lower costs & better ad positions,
making your budget go further
learning phase - CORRECT ANSWER - crucial when launching a new campaign or
significantly updating an existing one, allows google's algorithm to optimize ad performance
based on data collection
how long does the learning phase usually last? - CORRECT ANSWER - 5-7 days
what happens during the learning phase? - CORRECT ANSWER - google tests various
strategies to determine the most effective ways to meet campaign objectives
how do you manage the learning phase? - CORRECT ANSWER - avoid making
significant changes, set realistic expectations, monitor closely, understand the process
search ads - CORRECT ANSWER - text ads that appear among search results on google
when someone searches something similar to the keywords targeted
what are search ads best for? - CORRECT ANSWER - - leads based/service
- ecommerce with expensive products
display ads - CORRECT ANSWER - visual ads that appear on websites within the google
display network. can be in the form of images, videos, or responsive ads (adjust size and format
to fit ad space)
what are display ads best for? - CORRECT ANSWER - retargeting, brand
awareness/reaching users who are browsing online (not actively searching)
