Google Ads Video Certification UPDATED
ACTUAL Questions and CORRECT
Answers
Three reasons why users choose Youtube - CORRECT ANSWER - 1. Rich and diverse
content
2. Opportunity to engage
3. Connect with a community
Platform innovations to increase usership - CORRECT ANSWER - - Mobile live
streaming
- VR180
- YouTube TV
- Premieres
- YouTube on TV screens
- Stories
- YouTube Go
Mobile live streaming - CORRECT ANSWER - A live show or event is a great way to
connect and engage with your viewers with a rich experience. Live stream comes in many
different shapes (360 degrees, 4K, mobile, and more) and give viewers a front-row seat to watch
live and chat in real time or catch it on-demand afterward!
VR180 - CORRECT ANSWER - We also continue to enable creators to share more
immersive and engaging experience for their audiences. VR180 and 360 degrees videos allow
creators and brands to post immersion videos where users can explore their environment by
dragging their environment by dragging their mouse or moving the video from all angles.
YouTube TV - CORRECT ANSWER - With easy-to-record shows, personalized
recommendations across live TV and DVR, and YouTube content combined with live TV
programming, it's TV viewing reimagined.
,Premieres - CORRECT ANSWER - A new way to schedule the release of prerecorded
video, premieres give creators and brands the ability to build anticipation of a video release
through an upcoming page prior to the video being published. This new feature lets you join your
fans to watch your newest video together in real time - all while chatting, interacting, and
harnessing the video's hype to further connect with your community.
YouTube on TV screens - CORRECT ANSWER - We've also reinvented the way YouTube
content is surfaced across screens. We've found that the traditional TV environment lends itself
to more leaned-back experience, so out TV screen's interface (accessed through chromecast,
apple tv, smart tv) recommends content that caters to that viewing experience, a different
approach from watching on a mobile device.
Stories - CORRECT ANSWER - Storied support more casual daily interactions. They
allow YouTube creators and brands to easily express themselves while engaging their audience
more casually and frequently through short mobile videos. This YouTube a frequent destination
for fresh, short, and snack-able content
YouTube Go - CORRECT ANSWER - For the emerging markets where video might be
expensive to stream, we've created a distinct app called YouTube Go. YouTube Go lets users
know when they are connected to wifi, so they can download videos for offline use. The app also
shows them how much data they've spent streaming or saving videos.
Of the YouTube platform extensions and innovations, which is a new way to schedule the release
of a prerecorded video? - CORRECT ANSWER - Premieres
4 reasons why creators choose YouTube - CORRECT ANSWER - - Freedom
- Reach
- Infrastructure
- Income
Freedom - CORRECT ANSWER - Freedom of expression, opportunity, information,
belong
,Freedom of expression - CORRECT ANSWER - People should be able to speak freely,
share opinions, and foster open dialogue.
Freedom of opportunity - CORRECT ANSWER - Everyone should have a chance to be
discovered, build a business, and succeed on their own terms.
Freedom of information - CORRECT ANSWER - Everyone should have easy, open access
to information. Video is a powerful force for education, building understanding, and
documenting world events big and small.
Freedom to belong - CORRECT ANSWER - Everyone should be able to find communities
of support, break down barriers, and transcend borders.
Reach - CORRECT ANSWER - With over 2 billion monthly active users coming to
YouTube every single month, creators can build a community and connect with their audiences.
Infrastructure - CORRECT ANSWER - We are scaling new innovations to as many
creators as possible, such as YouTUbe Stories, Premieres, and the new Communities tab.
Income - CORRECT ANSWER - We help creators make a living doing what they love,
paying them to share ads alongside their content
Why are content creators important to the overall YouTube ecosystem? - CORRECT
ANSWER - - If creators succeed, we succeed, because creators drive revenue for YouTube
- Communities are unique to YouTube, and these groups are centered around creators
- We have over two billion monthly active users today because creators are developing content
people want to watch
Creators choose YouTube for the following reasons: - CORRECT ANSWER - - Freedom
to develop the content they want
, - Ability to reach billions of people worldwide
- Infrastructure and resources we provide them with
- Income generated from doing what they love
Audience attention/engagement - CORRECT ANSWER - Engage your audience where
they're watching and listening
Google data and tool - CORRECT ANSWER - Google has the audience insights and
advanced tools to help you create effective, impactful campaigns
Proven results - CORRECT ANSWER - drive real impact with measurable results
Primetime is personal - CORRECT ANSWER - Advertisers can engage their audiences
while they're in their "Personal Primetime," highly engaged moments where viewers turn to
YouTube to watch content they're passionate about.
Though linear TV ratings have been declining for the past decade, digital video viewership is
booming. Consumers are increasingly placing the greatest value on content that delivers for their
immediate needs and passions, whatever the time of day or device.
Things that you can discover on YouTube - CORRECT ANSWER - - Where the world
come to discover a new voice from Hollywood
- Where the world comes to watch sports
- Where the world comes to learn
Advanced Audiences - CORRECT ANSWER - Last year, we introduced a suite of
Advanced Audiences. We can now pull signals from Google search, Maps search, and Apps
downloads to predict who's most likely to engage with your brand and deliver you results. And it
works!
Campaigns that use intent-based targeting on mobile (vs. demographic targeting alone) have:
- 50% brand awareness lift
ACTUAL Questions and CORRECT
Answers
Three reasons why users choose Youtube - CORRECT ANSWER - 1. Rich and diverse
content
2. Opportunity to engage
3. Connect with a community
Platform innovations to increase usership - CORRECT ANSWER - - Mobile live
streaming
- VR180
- YouTube TV
- Premieres
- YouTube on TV screens
- Stories
- YouTube Go
Mobile live streaming - CORRECT ANSWER - A live show or event is a great way to
connect and engage with your viewers with a rich experience. Live stream comes in many
different shapes (360 degrees, 4K, mobile, and more) and give viewers a front-row seat to watch
live and chat in real time or catch it on-demand afterward!
VR180 - CORRECT ANSWER - We also continue to enable creators to share more
immersive and engaging experience for their audiences. VR180 and 360 degrees videos allow
creators and brands to post immersion videos where users can explore their environment by
dragging their environment by dragging their mouse or moving the video from all angles.
YouTube TV - CORRECT ANSWER - With easy-to-record shows, personalized
recommendations across live TV and DVR, and YouTube content combined with live TV
programming, it's TV viewing reimagined.
,Premieres - CORRECT ANSWER - A new way to schedule the release of prerecorded
video, premieres give creators and brands the ability to build anticipation of a video release
through an upcoming page prior to the video being published. This new feature lets you join your
fans to watch your newest video together in real time - all while chatting, interacting, and
harnessing the video's hype to further connect with your community.
YouTube on TV screens - CORRECT ANSWER - We've also reinvented the way YouTube
content is surfaced across screens. We've found that the traditional TV environment lends itself
to more leaned-back experience, so out TV screen's interface (accessed through chromecast,
apple tv, smart tv) recommends content that caters to that viewing experience, a different
approach from watching on a mobile device.
Stories - CORRECT ANSWER - Storied support more casual daily interactions. They
allow YouTube creators and brands to easily express themselves while engaging their audience
more casually and frequently through short mobile videos. This YouTube a frequent destination
for fresh, short, and snack-able content
YouTube Go - CORRECT ANSWER - For the emerging markets where video might be
expensive to stream, we've created a distinct app called YouTube Go. YouTube Go lets users
know when they are connected to wifi, so they can download videos for offline use. The app also
shows them how much data they've spent streaming or saving videos.
Of the YouTube platform extensions and innovations, which is a new way to schedule the release
of a prerecorded video? - CORRECT ANSWER - Premieres
4 reasons why creators choose YouTube - CORRECT ANSWER - - Freedom
- Reach
- Infrastructure
- Income
Freedom - CORRECT ANSWER - Freedom of expression, opportunity, information,
belong
,Freedom of expression - CORRECT ANSWER - People should be able to speak freely,
share opinions, and foster open dialogue.
Freedom of opportunity - CORRECT ANSWER - Everyone should have a chance to be
discovered, build a business, and succeed on their own terms.
Freedom of information - CORRECT ANSWER - Everyone should have easy, open access
to information. Video is a powerful force for education, building understanding, and
documenting world events big and small.
Freedom to belong - CORRECT ANSWER - Everyone should be able to find communities
of support, break down barriers, and transcend borders.
Reach - CORRECT ANSWER - With over 2 billion monthly active users coming to
YouTube every single month, creators can build a community and connect with their audiences.
Infrastructure - CORRECT ANSWER - We are scaling new innovations to as many
creators as possible, such as YouTUbe Stories, Premieres, and the new Communities tab.
Income - CORRECT ANSWER - We help creators make a living doing what they love,
paying them to share ads alongside their content
Why are content creators important to the overall YouTube ecosystem? - CORRECT
ANSWER - - If creators succeed, we succeed, because creators drive revenue for YouTube
- Communities are unique to YouTube, and these groups are centered around creators
- We have over two billion monthly active users today because creators are developing content
people want to watch
Creators choose YouTube for the following reasons: - CORRECT ANSWER - - Freedom
to develop the content they want
, - Ability to reach billions of people worldwide
- Infrastructure and resources we provide them with
- Income generated from doing what they love
Audience attention/engagement - CORRECT ANSWER - Engage your audience where
they're watching and listening
Google data and tool - CORRECT ANSWER - Google has the audience insights and
advanced tools to help you create effective, impactful campaigns
Proven results - CORRECT ANSWER - drive real impact with measurable results
Primetime is personal - CORRECT ANSWER - Advertisers can engage their audiences
while they're in their "Personal Primetime," highly engaged moments where viewers turn to
YouTube to watch content they're passionate about.
Though linear TV ratings have been declining for the past decade, digital video viewership is
booming. Consumers are increasingly placing the greatest value on content that delivers for their
immediate needs and passions, whatever the time of day or device.
Things that you can discover on YouTube - CORRECT ANSWER - - Where the world
come to discover a new voice from Hollywood
- Where the world comes to watch sports
- Where the world comes to learn
Advanced Audiences - CORRECT ANSWER - Last year, we introduced a suite of
Advanced Audiences. We can now pull signals from Google search, Maps search, and Apps
downloads to predict who's most likely to engage with your brand and deliver you results. And it
works!
Campaigns that use intent-based targeting on mobile (vs. demographic targeting alone) have:
- 50% brand awareness lift
