Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a
specific User who is set up in the Marketing Cloud.
Which feature would be used to set up this From Name selection?
A: Sender Profile
B: Delivery Profile
C: Can-SPAM classification
D: Content information - -A: Sender Profile
A marketer wants website visitors to have the option to subscribe to specific publications
and make updates to their profile.
Which tool would the marketer use in this scenario?
A: Data Filter
B: Subscriber Group
C: Send Log
D: Web Collect - -D: Web Collect
A marketing associate at Northern Trail Outfitters must create an email campaign for the
company's new winter offerings.
Which method could the associate use to create the email message?
Choose 2 answers
A: User-initiated email message
B: HTML Paste
,Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
C: Email Send Wizard
D: Email Templates - -B: HTML Paste
D: Email Templates
Which is a fundamental component of coding responsive emails?
A: Span Tags
B: SQL Queries
C: Anchor Tags
D: CSS3 @media Queries - -D: CSS3 @media Queries
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data
extension that contains all new subscribers from the previous week
What would the marketer create to automate the send and save time?
A: A Simple Send Email
B: A Transactional Send Classification
C: A recurring Send Schedule via Guided Send
D: A User initiated Email - -C: A recurring Send Schedule via Guided Send
A bank wants to send a series of emails to customers who open a new savings account.
The first email is sent immediately after the account is opened to confirm the action.
The second email is sent one day after the account is opened.
The third email is sent five days after the account is opened only if the customer has not
made a new deposit.
,Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
The final email is sent ten days after the account has been opened and the customer still
has not made a deposit, or eight days after the customer opened the account and made a
deposit, but has not opened any emails.
The data is stored in two data extensions.
The bank has two versions of each email: English and Spanish.
The bank wants to automate sending the emails.
Which process could the bank use?
Choose 2 answers
A: Create a data relationship and a Measure, use Drag and Drop Segmentation to create
data filters, and use Filter activities
B: Use Query Activities
C: Use Dra - -A: Create a data relationship and a Measure, use Drag and Drop
Segmentation to create data filters, and use Filter activities
D: Use Drag and Drop Segmentation to create data filters, and the use Filter activities
How can AMPscript customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process. - -A: Provide advanced content
personalization
Northern Train Outfitters wants to display different content areas based on the subscriber
data.
, Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
What can be used to accomplish this?
Choose 2 answers
A: Profile Mapping
B: AMPscript
C: Dynamic Content
D: Personalization Strings - -C: Dynamic Content
D: Personalization Strings
A national landscape company wants to send targeted emails to customers to remind
them of their upcoming lawn treatment. Depending on the service, clients will receive
either one or two emails. The data for the campaign is in two separate data extensions.
Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data?
Choose 2 answers
A: Drag & Drop Segmentation
B: Data Extract Activity
C: Send Definition
D: Query Activity - -A: Drag & Drop Segmentation
D: Query Activity
Which type of content can an email content box contain?
Choose 3 answers
with Verified Answers
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a
specific User who is set up in the Marketing Cloud.
Which feature would be used to set up this From Name selection?
A: Sender Profile
B: Delivery Profile
C: Can-SPAM classification
D: Content information - -A: Sender Profile
A marketer wants website visitors to have the option to subscribe to specific publications
and make updates to their profile.
Which tool would the marketer use in this scenario?
A: Data Filter
B: Subscriber Group
C: Send Log
D: Web Collect - -D: Web Collect
A marketing associate at Northern Trail Outfitters must create an email campaign for the
company's new winter offerings.
Which method could the associate use to create the email message?
Choose 2 answers
A: User-initiated email message
B: HTML Paste
,Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
C: Email Send Wizard
D: Email Templates - -B: HTML Paste
D: Email Templates
Which is a fundamental component of coding responsive emails?
A: Span Tags
B: SQL Queries
C: Anchor Tags
D: CSS3 @media Queries - -D: CSS3 @media Queries
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data
extension that contains all new subscribers from the previous week
What would the marketer create to automate the send and save time?
A: A Simple Send Email
B: A Transactional Send Classification
C: A recurring Send Schedule via Guided Send
D: A User initiated Email - -C: A recurring Send Schedule via Guided Send
A bank wants to send a series of emails to customers who open a new savings account.
The first email is sent immediately after the account is opened to confirm the action.
The second email is sent one day after the account is opened.
The third email is sent five days after the account is opened only if the customer has not
made a new deposit.
,Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
The final email is sent ten days after the account has been opened and the customer still
has not made a deposit, or eight days after the customer opened the account and made a
deposit, but has not opened any emails.
The data is stored in two data extensions.
The bank has two versions of each email: English and Spanish.
The bank wants to automate sending the emails.
Which process could the bank use?
Choose 2 answers
A: Create a data relationship and a Measure, use Drag and Drop Segmentation to create
data filters, and use Filter activities
B: Use Query Activities
C: Use Dra - -A: Create a data relationship and a Measure, use Drag and Drop
Segmentation to create data filters, and use Filter activities
D: Use Drag and Drop Segmentation to create data filters, and the use Filter activities
How can AMPscript customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process. - -A: Provide advanced content
personalization
Northern Train Outfitters wants to display different content areas based on the subscriber
data.
, Salesforce Marketing Cloud Email Specialist - Exam Questions
with Verified Answers
What can be used to accomplish this?
Choose 2 answers
A: Profile Mapping
B: AMPscript
C: Dynamic Content
D: Personalization Strings - -C: Dynamic Content
D: Personalization Strings
A national landscape company wants to send targeted emails to customers to remind
them of their upcoming lawn treatment. Depending on the service, clients will receive
either one or two emails. The data for the campaign is in two separate data extensions.
Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data?
Choose 2 answers
A: Drag & Drop Segmentation
B: Data Extract Activity
C: Send Definition
D: Query Activity - -A: Drag & Drop Segmentation
D: Query Activity
Which type of content can an email content box contain?
Choose 3 answers
