HUBSPOT INBOUND MARKETING
CERTIFICATION EXAM | NEWEST
ACTUAL EXAM COMPLETE QUESTIONS
AND VERIFIED ANSWERS GRADED A+ |
100% PASS | 2025 UPDATE!
Implicit segmentation is synonymous with __________________, and
explicit segmentation is synonymous with ___________________. -
✔✔✔ Correct Answer > correlation; causation
How can automation and AI be used in streamlining productivity and
efficiency? - ✔✔✔ Correct Answer > They can be leveraged in
accomplishing repetitive tasks as well as mitigating human error
What is marketing attribution? - ✔✔✔ Correct Answer > A reporting
strategy that helps you see the impact marketing had on a specific goal,
usually a purchase or a sale
When should you use the time decay model? - ✔✔✔ Correct Answer
> When you want to optimize for touches that drive conversions as well
as for touches that increase the likelihood of a conversion in the future
,Limitations of the linear model - ✔✔✔ Correct Answer > This model
would show low-value touches like email clicks equal to high-value
conversion activities like demo requests
How should you always analyze your attribution reports? - ✔✔✔
Correct Answer > Within the context of all the data and information
you're tracking
Data hygiene - ✔✔✔ Correct Answer > The process of ensuring all
incorrect, duplicate, or unused data is properly classified and migrated
into the appropriate lifecycle stage for storage, archival, or destruction
on an ongoing basis through automated policy enforcement
How do data privacy and data hygiene relate? - ✔✔✔ Correct
Answer > Having good practices in place regarding data privacy allows
you to address your data hygiene more comprehensively
How do implicit and explicit segmentation work together? - ✔✔✔
Correct Answer > Implicit segmentation gathers information that
allows you to personalize communication based on inferences, which
leads to a higher chance of conversion and a customer who gives you
explicit information. This explicit information can be used in explicit
segmentation and allows you to personalize further based on tangible
data.
, How can you nurture based on segmentation? - ✔✔✔ Correct
Answer > Think through the best ways to respond to the data you've
been gathering. Confidently know what your customers need and
segment to meet them where they're at in a way that's human and
helpful.
What are marketing attribution models? - ✔✔✔ Correct Answer >
Visual representations of attribution reports that let you apply different
credit to each interaction according to the model's rules
Single Source Attribution Models - ✔✔✔ Correct Answer > Assign all
the credit to one touchpoint, usually first touch or last touch
Multi-Touch Attribution Models - ✔✔✔ Correct Answer > These will
give each contributing channel a slice of credit for the final conversion.
These models are great because they account for the entirety of the
buyer's journey
Linear attribution - ✔✔✔ Correct Answer > Looks at all interactions a
prospect had before the conversion and gives equal credit to each
interaction
Full-Path Attribution - ✔✔✔ Correct Answer > Full-path gives 22.5%
of credit to:
- first interaction
CERTIFICATION EXAM | NEWEST
ACTUAL EXAM COMPLETE QUESTIONS
AND VERIFIED ANSWERS GRADED A+ |
100% PASS | 2025 UPDATE!
Implicit segmentation is synonymous with __________________, and
explicit segmentation is synonymous with ___________________. -
✔✔✔ Correct Answer > correlation; causation
How can automation and AI be used in streamlining productivity and
efficiency? - ✔✔✔ Correct Answer > They can be leveraged in
accomplishing repetitive tasks as well as mitigating human error
What is marketing attribution? - ✔✔✔ Correct Answer > A reporting
strategy that helps you see the impact marketing had on a specific goal,
usually a purchase or a sale
When should you use the time decay model? - ✔✔✔ Correct Answer
> When you want to optimize for touches that drive conversions as well
as for touches that increase the likelihood of a conversion in the future
,Limitations of the linear model - ✔✔✔ Correct Answer > This model
would show low-value touches like email clicks equal to high-value
conversion activities like demo requests
How should you always analyze your attribution reports? - ✔✔✔
Correct Answer > Within the context of all the data and information
you're tracking
Data hygiene - ✔✔✔ Correct Answer > The process of ensuring all
incorrect, duplicate, or unused data is properly classified and migrated
into the appropriate lifecycle stage for storage, archival, or destruction
on an ongoing basis through automated policy enforcement
How do data privacy and data hygiene relate? - ✔✔✔ Correct
Answer > Having good practices in place regarding data privacy allows
you to address your data hygiene more comprehensively
How do implicit and explicit segmentation work together? - ✔✔✔
Correct Answer > Implicit segmentation gathers information that
allows you to personalize communication based on inferences, which
leads to a higher chance of conversion and a customer who gives you
explicit information. This explicit information can be used in explicit
segmentation and allows you to personalize further based on tangible
data.
, How can you nurture based on segmentation? - ✔✔✔ Correct
Answer > Think through the best ways to respond to the data you've
been gathering. Confidently know what your customers need and
segment to meet them where they're at in a way that's human and
helpful.
What are marketing attribution models? - ✔✔✔ Correct Answer >
Visual representations of attribution reports that let you apply different
credit to each interaction according to the model's rules
Single Source Attribution Models - ✔✔✔ Correct Answer > Assign all
the credit to one touchpoint, usually first touch or last touch
Multi-Touch Attribution Models - ✔✔✔ Correct Answer > These will
give each contributing channel a slice of credit for the final conversion.
These models are great because they account for the entirety of the
buyer's journey
Linear attribution - ✔✔✔ Correct Answer > Looks at all interactions a
prospect had before the conversion and gives equal credit to each
interaction
Full-Path Attribution - ✔✔✔ Correct Answer > Full-path gives 22.5%
of credit to:
- first interaction
