WGU C207: Data Driven Decision Making Test Guide
Exam with Questions and Correct Answers
1. Analytics is a board term that refers to a variety of tools that inform man-
agerial decisions.Which term can be used to describe managerial decisions?-
: Prescriptive
2. What are two reasons for increasing use of analytics in organizational
decision-making? Choose 2 Answers: Relatively lower cost of computer storage
Higher computer processing power
3. How does probability theory inform decision-making for managers?: By
quantifying risk
4. Which type of data are the Olympic medals of gold, silver, and bronze
examples of?: Ordinal data
5. What are two aspects of data quality management? Choose 2 answers: It
reduces the amount of incomplete data
It cleans data
6. Which two attributes indicate potential data quality issues when evaluatinga
1/7
,set of nominal data? Choose 2 answers: Missing data
Misspelled data
7. When conducting a study that measures an individual's weight, all scalesare
calibrated prior to use in measurement. Which type of error should this
procedure significantly reduce?: Systematic error
8. An advertising manager creates a research study by presenting low, medi-um,
or high frequency of the same ad in matched markets. The manager thenreports
on sales in each market location. What is the term for the different sales in this
study?: Response variable
9. A healthcare study follows a particular sample over time to identify how the
health habits of teenagers impact their likelihood of acquiring various diseases
later in their life. The healthcare organization hopes this data will allow them to
create early prevention programs.Which type of research designdoes this study
describe?: Cohort study
10. Several missing values in a particular field in a dataset were observed. The
likelihood of a record having a missing value is correlated to another variable in
the dataset. Which two types of error might be introduced into the dataset if the
removed record included missing values? Choose 2 answers: Systematicerror
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, Omission error
11. A company is trying to increase its online sales revenue by improving its
email advertising campaign for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize
revenue gain? Choose 2 answers: Number of purchases per email
Spending per purchase
3/7
Exam with Questions and Correct Answers
1. Analytics is a board term that refers to a variety of tools that inform man-
agerial decisions.Which term can be used to describe managerial decisions?-
: Prescriptive
2. What are two reasons for increasing use of analytics in organizational
decision-making? Choose 2 Answers: Relatively lower cost of computer storage
Higher computer processing power
3. How does probability theory inform decision-making for managers?: By
quantifying risk
4. Which type of data are the Olympic medals of gold, silver, and bronze
examples of?: Ordinal data
5. What are two aspects of data quality management? Choose 2 answers: It
reduces the amount of incomplete data
It cleans data
6. Which two attributes indicate potential data quality issues when evaluatinga
1/7
,set of nominal data? Choose 2 answers: Missing data
Misspelled data
7. When conducting a study that measures an individual's weight, all scalesare
calibrated prior to use in measurement. Which type of error should this
procedure significantly reduce?: Systematic error
8. An advertising manager creates a research study by presenting low, medi-um,
or high frequency of the same ad in matched markets. The manager thenreports
on sales in each market location. What is the term for the different sales in this
study?: Response variable
9. A healthcare study follows a particular sample over time to identify how the
health habits of teenagers impact their likelihood of acquiring various diseases
later in their life. The healthcare organization hopes this data will allow them to
create early prevention programs.Which type of research designdoes this study
describe?: Cohort study
10. Several missing values in a particular field in a dataset were observed. The
likelihood of a record having a missing value is correlated to another variable in
the dataset. Which two types of error might be introduced into the dataset if the
removed record included missing values? Choose 2 answers: Systematicerror
2/7
, Omission error
11. A company is trying to increase its online sales revenue by improving its
email advertising campaign for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize
revenue gain? Choose 2 answers: Number of purchases per email
Spending per purchase
3/7
