Stukent Social Media Certification
Questions and Answers
If a company posts 16 pieces of educational, informative, or entertaining content and
four pieces of promotional content in one month, what rule is being followed? - Correct
Answers -the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking
trails in America, what form of marketing is being used? - Correct Answers -content
marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used? - Correct Answers -cross promotion
________ is the simulation of human intelligence processes by machines, especially
computer systems. - Correct Answers -artificial intelligence
Content Marketing is _______________. - Correct Answers -The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a target
audience
Which of the following is an example of a SMART goal? - Correct Answers -Improve
customer retention rate by 5 percent by March 15 by responding to every social media
mention within 15 minutes during all business hours
When were social media sites first introduced? - Correct Answers -2003
In reference to social media marketing, which of the following is an example of organic
content? - Correct Answers -An image a company creates and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a key role in opening
up the internet as a viable marketing option for businesses. Which of the following is the
name of this time period? - Correct Answers -dot-com bubble
In terms of social media, a platform ________. - Correct Answers -enables the
development, deployment, and management of social media solutions and services
A ________ defines a business' objectives and assists in ensuring its content is working
toward identified goals. - Correct Answers -social media marketing strategy
DataDriver shares a report on Twitter of various digital marketing trends. The report is
designed creatively; the data is represented visually, incorporating images and a bit of
, text. Which of the following best captures what DataDriver shared on Twitter? - Correct
Answers -an infogrpahic
What does SWOT stand for in the term SWOT analysis? - Correct Answers -Strengths,
weaknesses, opportunities, and threats
White space is ________. - Correct Answers -Any area of a design that is purposely left
empty
Which of the following is an example of social proof?
A. A customer review on a website
B. Star ratings for a product
C. The sharing of a blog post on social media
D. all of the above - Correct Answers -all of the above
A keyword is ________. - Correct Answers -A word or phrase for which accompanying
search results are displayed when typed into a search engine
________ was the first true social media network. - Correct Answers -myspace
Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. - Correct Answers -D. A
company's image is tied to the actions of the influencer.
This form of marketing tries to reach consumers through general media advertising as
well as through in-person contact.
A. outbound
B. inbound
C. organic
D. none of the above - Correct Answers -A. outbound
True or False: Customer advocacy is a marketing strategy focused on supporting
customers on social media by liking, commenting on, and sharing their content.
A. true
B. false - Correct Answers -B. false
Social media marketers operate largely under which of the 4 Ps?
A. product
B. place
C. promotion
D. price - Correct Answers -C. promotion
Questions and Answers
If a company posts 16 pieces of educational, informative, or entertaining content and
four pieces of promotional content in one month, what rule is being followed? - Correct
Answers -the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking
trails in America, what form of marketing is being used? - Correct Answers -content
marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used? - Correct Answers -cross promotion
________ is the simulation of human intelligence processes by machines, especially
computer systems. - Correct Answers -artificial intelligence
Content Marketing is _______________. - Correct Answers -The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a target
audience
Which of the following is an example of a SMART goal? - Correct Answers -Improve
customer retention rate by 5 percent by March 15 by responding to every social media
mention within 15 minutes during all business hours
When were social media sites first introduced? - Correct Answers -2003
In reference to social media marketing, which of the following is an example of organic
content? - Correct Answers -An image a company creates and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a key role in opening
up the internet as a viable marketing option for businesses. Which of the following is the
name of this time period? - Correct Answers -dot-com bubble
In terms of social media, a platform ________. - Correct Answers -enables the
development, deployment, and management of social media solutions and services
A ________ defines a business' objectives and assists in ensuring its content is working
toward identified goals. - Correct Answers -social media marketing strategy
DataDriver shares a report on Twitter of various digital marketing trends. The report is
designed creatively; the data is represented visually, incorporating images and a bit of
, text. Which of the following best captures what DataDriver shared on Twitter? - Correct
Answers -an infogrpahic
What does SWOT stand for in the term SWOT analysis? - Correct Answers -Strengths,
weaknesses, opportunities, and threats
White space is ________. - Correct Answers -Any area of a design that is purposely left
empty
Which of the following is an example of social proof?
A. A customer review on a website
B. Star ratings for a product
C. The sharing of a blog post on social media
D. all of the above - Correct Answers -all of the above
A keyword is ________. - Correct Answers -A word or phrase for which accompanying
search results are displayed when typed into a search engine
________ was the first true social media network. - Correct Answers -myspace
Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. - Correct Answers -D. A
company's image is tied to the actions of the influencer.
This form of marketing tries to reach consumers through general media advertising as
well as through in-person contact.
A. outbound
B. inbound
C. organic
D. none of the above - Correct Answers -A. outbound
True or False: Customer advocacy is a marketing strategy focused on supporting
customers on social media by liking, commenting on, and sharing their content.
A. true
B. false - Correct Answers -B. false
Social media marketers operate largely under which of the 4 Ps?
A. product
B. place
C. promotion
D. price - Correct Answers -C. promotion
