Stukent Chapter 3 Exam Questions and
Answers
bounce rate - Correct Answers -the percentage of those who visit one page of a website
before exiting that website
customer advocacy - Correct Answers -how well your customers support your product
or brand
email database - Correct Answers -a catalog of current and potential customers' email
addresses
email marketing - Correct Answers -digital marketing strategy of communicating with
prospects and customers via electronic mail services
interactions - Correct Answers -communication between a brand and an audience
member (like, comment, retweet, etc.)
brand awareness - Correct Answers -how well customers are familiar with a brand and
its products and services
reach - Correct Answers -analytics metric that refers to the number of users who have
come across particular content on social platforms
Retargeting - Correct Answers -focusing on individuals that have bounced from your site
Retention - Correct Answers -ability to keep current customers
revenue - Correct Answers -income a business makes from its products or services
offered
social media reach - Correct Answers -total number of different households or persons
that will be exposed to a message
Answers
bounce rate - Correct Answers -the percentage of those who visit one page of a website
before exiting that website
customer advocacy - Correct Answers -how well your customers support your product
or brand
email database - Correct Answers -a catalog of current and potential customers' email
addresses
email marketing - Correct Answers -digital marketing strategy of communicating with
prospects and customers via electronic mail services
interactions - Correct Answers -communication between a brand and an audience
member (like, comment, retweet, etc.)
brand awareness - Correct Answers -how well customers are familiar with a brand and
its products and services
reach - Correct Answers -analytics metric that refers to the number of users who have
come across particular content on social platforms
Retargeting - Correct Answers -focusing on individuals that have bounced from your site
Retention - Correct Answers -ability to keep current customers
revenue - Correct Answers -income a business makes from its products or services
offered
social media reach - Correct Answers -total number of different households or persons
that will be exposed to a message
