UGA ADPR exam 4 questions well
answered already passed
___ % of Americans believe that executives of large U.S. corporations are trustworthy, according to a
recent Gallup survey - correct answer ✔✔45
___ % trust small business owners - correct answer ✔✔79
___% believe that good corporate citizenship contributes to meeting an organization's financial
objectives - correct answer ✔✔82
___% say corporate citizenship is important to their customers - correct answer ✔✔53
What are the 8 considerations of corporate PR - correct answer ✔✔Corporate Social Responsibility
Media Relations
Customer Relations
Consumer Activism
Employee Relations
Investor Relations
Marketing Communications
Corporate Philanthropy
__________ is the idea that a company operates in a manner that goes beyond legal requirements to be
good corporate citizen - correct answer ✔✔Corporate Social Responsibility (CSR)
What are examples of Corporate Social Responsibility (CSR)? - correct answer ✔✔'green' behaviors,
philanthropy
, What are two reasons that media relations might be difficult? - correct answer ✔✔1) Many CEOs see
journalists as the enemy.
2) Journalists argue that executives make it difficult to write objectively about organizations
examples why CEOS might see journalists as enemy - correct answer ✔✔Inaccurate/incomplete
coverage, inadequate research, anti-business bias
Journalists argue that executives make it difficult to write objectively about organizations because.... -
correct answer ✔✔no access, provide press releases with minimal news value, incomplete information
on websites
What is the front line of corporate public relations? - correct answer ✔✔Customer Service
The importance of customer satisfaction for loyalty, positive word of mouth, and reputation - correct
answer ✔✔Customer Relations
A dissatisfied customer will tell __ to 15 people, a satisfied customer __ to 6 - correct answer ✔✔9
4
PR must actively listen to consumers and convey concerns back -- example of what? - correct answer
✔✔Customer Service
Consumer Activism DO's:
1) Work with those interested in ______
2) Offer _______
3) Turn suggestions into ______ - correct answer ✔✔solutions
transparency
action
Consumer Activism DONT's
answered already passed
___ % of Americans believe that executives of large U.S. corporations are trustworthy, according to a
recent Gallup survey - correct answer ✔✔45
___ % trust small business owners - correct answer ✔✔79
___% believe that good corporate citizenship contributes to meeting an organization's financial
objectives - correct answer ✔✔82
___% say corporate citizenship is important to their customers - correct answer ✔✔53
What are the 8 considerations of corporate PR - correct answer ✔✔Corporate Social Responsibility
Media Relations
Customer Relations
Consumer Activism
Employee Relations
Investor Relations
Marketing Communications
Corporate Philanthropy
__________ is the idea that a company operates in a manner that goes beyond legal requirements to be
good corporate citizen - correct answer ✔✔Corporate Social Responsibility (CSR)
What are examples of Corporate Social Responsibility (CSR)? - correct answer ✔✔'green' behaviors,
philanthropy
, What are two reasons that media relations might be difficult? - correct answer ✔✔1) Many CEOs see
journalists as the enemy.
2) Journalists argue that executives make it difficult to write objectively about organizations
examples why CEOS might see journalists as enemy - correct answer ✔✔Inaccurate/incomplete
coverage, inadequate research, anti-business bias
Journalists argue that executives make it difficult to write objectively about organizations because.... -
correct answer ✔✔no access, provide press releases with minimal news value, incomplete information
on websites
What is the front line of corporate public relations? - correct answer ✔✔Customer Service
The importance of customer satisfaction for loyalty, positive word of mouth, and reputation - correct
answer ✔✔Customer Relations
A dissatisfied customer will tell __ to 15 people, a satisfied customer __ to 6 - correct answer ✔✔9
4
PR must actively listen to consumers and convey concerns back -- example of what? - correct answer
✔✔Customer Service
Consumer Activism DO's:
1) Work with those interested in ______
2) Offer _______
3) Turn suggestions into ______ - correct answer ✔✔solutions
transparency
action
Consumer Activism DONT's
