adpr exam three questions with 100%
complete solutions graded A+ passed
spiral of silence - correct answer ✔✔1. Media amplifying a topic or person whether it be intentional or
not and thus creating a more legitimized person or topic
2. Unwillingness to speak out over time escalating and escalating
3. Perception can become reality based on media coverage
bandwagon effect - correct answer ✔✔We share opinions when we believe it's the dominant one or one
on the rise
Public Opinion - correct answer ✔✔The collection of views or opinions held by people about issues
concerning them
The media play a key role in influencing opinion as they are a - correct answer ✔✔crucial source for
information
Agenda setting theory - correct answer ✔✔the media doesn't tell us what to think, only what to think
about
Pr specialists are responsible for anywhere between x of all media content - correct answer ✔✔50-60
Priming - correct answer ✔✔1. a memory based effect whereby exposure to a stimulus influence later
thinking
2. Train someone over and over again to pick a number, idea, letter etc
, Framing - correct answer ✔✔a theory related to the presentation of information
1. As the selection of specific facts or pieces of information that journalists in a news story
2. Different packages of otherwise equivalent information
We try to impact public opinion through - correct answer ✔✔persuasion techniques
PR can be defined as the strategic management of x and x for the mutual benefit of the organization and
its various stakeholders and publics - correct answer ✔✔competition and conflict
Contingency Theory - correct answer ✔✔1. external and internal variables
2. stance
3. strategy
PR professionals monitor - correct answer ✔✔- for threats,
-assess those threats, -arrive at a desirable stance and
-begin communication efforts
contingency theory is influenced by - correct answer ✔✔1. situational demands (nature of crisis,
duration, severity,size,complexity, influence of actors)
2. resources (time, money, knowledge, expertise)
Contingency Continuum - correct answer ✔✔the stance is dynamic; it changes as events unfold
(advocacy to accommodation)
complete solutions graded A+ passed
spiral of silence - correct answer ✔✔1. Media amplifying a topic or person whether it be intentional or
not and thus creating a more legitimized person or topic
2. Unwillingness to speak out over time escalating and escalating
3. Perception can become reality based on media coverage
bandwagon effect - correct answer ✔✔We share opinions when we believe it's the dominant one or one
on the rise
Public Opinion - correct answer ✔✔The collection of views or opinions held by people about issues
concerning them
The media play a key role in influencing opinion as they are a - correct answer ✔✔crucial source for
information
Agenda setting theory - correct answer ✔✔the media doesn't tell us what to think, only what to think
about
Pr specialists are responsible for anywhere between x of all media content - correct answer ✔✔50-60
Priming - correct answer ✔✔1. a memory based effect whereby exposure to a stimulus influence later
thinking
2. Train someone over and over again to pick a number, idea, letter etc
, Framing - correct answer ✔✔a theory related to the presentation of information
1. As the selection of specific facts or pieces of information that journalists in a news story
2. Different packages of otherwise equivalent information
We try to impact public opinion through - correct answer ✔✔persuasion techniques
PR can be defined as the strategic management of x and x for the mutual benefit of the organization and
its various stakeholders and publics - correct answer ✔✔competition and conflict
Contingency Theory - correct answer ✔✔1. external and internal variables
2. stance
3. strategy
PR professionals monitor - correct answer ✔✔- for threats,
-assess those threats, -arrive at a desirable stance and
-begin communication efforts
contingency theory is influenced by - correct answer ✔✔1. situational demands (nature of crisis,
duration, severity,size,complexity, influence of actors)
2. resources (time, money, knowledge, expertise)
Contingency Continuum - correct answer ✔✔the stance is dynamic; it changes as events unfold
(advocacy to accommodation)
