ADPR EXAM 2 UNL questions with
complete solutions rated A+
Significant "P" Words on the Creative Side - correct answer ✔✔Problem Solving, Passion, Perception,
Powerful Ideas
Mass Communication ≠ - correct answer ✔✔Communication
Receiver - correct answer ✔✔The consumers who make up the targeted audience
External Noise - correct answer ✔✔Anything that hinders the consumer's reception of the message
Internal Noise - correct answer ✔✔Includes personal factors that affect the reception of an
advertisement, including the receiver's needs and wants
Feedback - correct answer ✔✔the reaction the audience has to a message
Interactive Communication - correct answer ✔✔two-way communication-- a dialogue or conversation
the "strong" theory - correct answer ✔✔advertising can persuade people who have never bought a
brand to buy it once, and then repeatedly
the "weak" theory - correct answer ✔✔advertising has a limited impact on consumers, best used to
reinforce existing brand perceptions
AIDA - correct answer ✔✔Attention, Interest, Desire, Action
Think/Feel/Do - correct answer ✔✔the idea that advertising motivates people to think about a message,
feel something about a brand, and then do something
, Perception - correct answer ✔✔Process by which we receive information through our face senses and
acknowledge and assign meaning to this information
Awareness - correct answer ✔✔When a brand message makes an impression-- when something
registers
Affective - correct answer ✔✔Something that stimulates wants establishes a mood, elicits feelings
Effective - correct answer ✔✔How well something works
Cognition - correct answer ✔✔How consumers respond to information, learn, and understand, thinking
Driving response to Awareness - correct answer ✔✔Exposure, selection, attention, interest, relevance,
curiosity, recogniton
Driving response to Effective - correct answer ✔✔wants & desires, excitement, feelings, liking,
resonance
Driving Response for cognition - correct answer ✔✔Need, Cognitive learning, comprehension.
differentiation, recall
association - correct answer ✔✔process used to link a product with a positive experience, personality, or
lifestyle
driving response for association - correct answer ✔✔symbolism, conditioned learning, transformation
persuasion - correct answer ✔✔creating or changing attitudes and conviction
attitude - correct answer ✔✔a state of mind, a tendency, inclination, mental readiness to react in a
certain way
complete solutions rated A+
Significant "P" Words on the Creative Side - correct answer ✔✔Problem Solving, Passion, Perception,
Powerful Ideas
Mass Communication ≠ - correct answer ✔✔Communication
Receiver - correct answer ✔✔The consumers who make up the targeted audience
External Noise - correct answer ✔✔Anything that hinders the consumer's reception of the message
Internal Noise - correct answer ✔✔Includes personal factors that affect the reception of an
advertisement, including the receiver's needs and wants
Feedback - correct answer ✔✔the reaction the audience has to a message
Interactive Communication - correct answer ✔✔two-way communication-- a dialogue or conversation
the "strong" theory - correct answer ✔✔advertising can persuade people who have never bought a
brand to buy it once, and then repeatedly
the "weak" theory - correct answer ✔✔advertising has a limited impact on consumers, best used to
reinforce existing brand perceptions
AIDA - correct answer ✔✔Attention, Interest, Desire, Action
Think/Feel/Do - correct answer ✔✔the idea that advertising motivates people to think about a message,
feel something about a brand, and then do something
, Perception - correct answer ✔✔Process by which we receive information through our face senses and
acknowledge and assign meaning to this information
Awareness - correct answer ✔✔When a brand message makes an impression-- when something
registers
Affective - correct answer ✔✔Something that stimulates wants establishes a mood, elicits feelings
Effective - correct answer ✔✔How well something works
Cognition - correct answer ✔✔How consumers respond to information, learn, and understand, thinking
Driving response to Awareness - correct answer ✔✔Exposure, selection, attention, interest, relevance,
curiosity, recogniton
Driving response to Effective - correct answer ✔✔wants & desires, excitement, feelings, liking,
resonance
Driving Response for cognition - correct answer ✔✔Need, Cognitive learning, comprehension.
differentiation, recall
association - correct answer ✔✔process used to link a product with a positive experience, personality, or
lifestyle
driving response for association - correct answer ✔✔symbolism, conditioned learning, transformation
persuasion - correct answer ✔✔creating or changing attitudes and conviction
attitude - correct answer ✔✔a state of mind, a tendency, inclination, mental readiness to react in a
certain way
