ADPR exam 3 questions with complete
solutions
what is meant by the phrase, "the medium is the message?" - correct answer ✔✔the medium is as
important as the message
the biggest increase in media consumption in recent years occurred in which media class? - correct
answer ✔✔mobile internet
what is the plural noun for all types of message carriers - correct answer ✔✔media
the biggest reach builder/media event in the US is? - correct answer ✔✔The Super Bowl
what type of medium is the basis of the XBOX campaign - correct answer ✔✔billboard
the three types of media brands use to communicate are paid, owned, _____ & media - correct answer
✔✔earned
the goal of media planning is to _____ _____ & ______ _____ - correct answer ✔✔maximize impact &
minimize cost
the term ____ _____ describes how a message spreads on the internet through interconnected
networks of acquaintances - correct answer ✔✔viral communication
marketing that reaches people on the street and in public places is called _____ - correct answer
✔✔guerilla
historically, ____ media are referred to gaining mentions in the news media through public relations -
correct answer ✔✔earned
, which of the following makes a cell phone or smartphone a personal point-of-sale device? - correct
answer ✔✔mobile marketing
owned and earned media have overlap and are not neat, straightforward categories - correct answer
✔✔true
IMC plans are ____ ____ & _____ - correct answer ✔✔multiplatform, multichannel, & multitargeted
not having designed customer parking as a downtown restaurant should be listed as part of your SWOT
analysis? - correct answer ✔✔weakness
which of the following enables customers to a self-select into a brand's target market? - correct answer
✔✔permission marketing
consumers draw on images from the media, word of mouth, marketing messages and more to form
WHAT of a brand, which is how a brand impression is created - correct answer ✔✔integrated perception
after spending 15 minutes on hold with a company's customer service line for information about a
product she was considering purchasing. christina decided that she would buy similar product from
another company. christina's interaction with the company is an example of WHAT? - correct answer
✔✔critical touch point
which of the following ideas means that no matter the consumer's angle of vision, the brand always
looks the same - correct answer ✔✔spherical building
which of the following is NOT a part of the typical IMC plamn? - correct answer ✔✔product
development
in a SWOT analysis, which of the following would be considered a threat? - correct answer ✔✔an
economic downturn
solutions
what is meant by the phrase, "the medium is the message?" - correct answer ✔✔the medium is as
important as the message
the biggest increase in media consumption in recent years occurred in which media class? - correct
answer ✔✔mobile internet
what is the plural noun for all types of message carriers - correct answer ✔✔media
the biggest reach builder/media event in the US is? - correct answer ✔✔The Super Bowl
what type of medium is the basis of the XBOX campaign - correct answer ✔✔billboard
the three types of media brands use to communicate are paid, owned, _____ & media - correct answer
✔✔earned
the goal of media planning is to _____ _____ & ______ _____ - correct answer ✔✔maximize impact &
minimize cost
the term ____ _____ describes how a message spreads on the internet through interconnected
networks of acquaintances - correct answer ✔✔viral communication
marketing that reaches people on the street and in public places is called _____ - correct answer
✔✔guerilla
historically, ____ media are referred to gaining mentions in the news media through public relations -
correct answer ✔✔earned
, which of the following makes a cell phone or smartphone a personal point-of-sale device? - correct
answer ✔✔mobile marketing
owned and earned media have overlap and are not neat, straightforward categories - correct answer
✔✔true
IMC plans are ____ ____ & _____ - correct answer ✔✔multiplatform, multichannel, & multitargeted
not having designed customer parking as a downtown restaurant should be listed as part of your SWOT
analysis? - correct answer ✔✔weakness
which of the following enables customers to a self-select into a brand's target market? - correct answer
✔✔permission marketing
consumers draw on images from the media, word of mouth, marketing messages and more to form
WHAT of a brand, which is how a brand impression is created - correct answer ✔✔integrated perception
after spending 15 minutes on hold with a company's customer service line for information about a
product she was considering purchasing. christina decided that she would buy similar product from
another company. christina's interaction with the company is an example of WHAT? - correct answer
✔✔critical touch point
which of the following ideas means that no matter the consumer's angle of vision, the brand always
looks the same - correct answer ✔✔spherical building
which of the following is NOT a part of the typical IMC plamn? - correct answer ✔✔product
development
in a SWOT analysis, which of the following would be considered a threat? - correct answer ✔✔an
economic downturn
