ADPR FINAL EXAM REVIEW questions
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Advertising Substantiation - correct answer ✔✔ requires advertisers to provide support for their claims
and provide a reasonable basis for believing advertising claims are true. A firm must have documented
evidence that supports the claim made in an ad before it runs that ad.
Advertising: Demeaning and Deceitful, or Liberating and Artful? - correct answer ✔✔ Which Social
Aspect of Advertising is best described in the following statements? This considers whether advertising is
a source of fulfillment and liberation, or advertising perpetuates stereotypes. Either advertisers realize a
diverse world requires diversity in the social reality that ads represent and help construct, or advertisers
show the elderly as helpless and reinforce stereotypes about women affecting personal body image
Appropriation - correct answer ✔✔ is the use of pictures or images owned by someone else without
permission, like when a firm uses a model's photo in an advertisement or brochure without permission.
Corrective Advertising - correct answer ✔✔ the most extensive remedy for advertising determined to be
misleading. When consumers have developed incorrect beliefs about a brand, this may be required to
rectify or dispel those erroneous or faulty beliefs. An example is Listerine mouthwash claiming it could
"cure and prevent colds," which it couldn't.
Cease-and-desist order - correct answer ✔✔ Which FTC remedy is best described in the following
statements? This requires that the advertising in question is stopped within 30 days so that a hearing can
be held. The FIC can issue an immediate order for products involving consumers' health or safety
National Advertising review Board / NARB - correct answer ✔✔ The _ is the appeals body, where panels
are formed. These panels include three advertiser representatives, one agency representative, and one
public representative. The panel holds hearings regarding the advertising in question, where the
advertiser presents it case. If the panel cannot agree to dismiss the case or persuade the advertiser to
change the advertising, the advertiser, complaint, and panel's findings are publicly identified, and the
case is forwarded to the appropriate government regulatory agency.
with verified solutions passed
Advertising Substantiation - correct answer ✔✔ requires advertisers to provide support for their claims
and provide a reasonable basis for believing advertising claims are true. A firm must have documented
evidence that supports the claim made in an ad before it runs that ad.
Advertising: Demeaning and Deceitful, or Liberating and Artful? - correct answer ✔✔ Which Social
Aspect of Advertising is best described in the following statements? This considers whether advertising is
a source of fulfillment and liberation, or advertising perpetuates stereotypes. Either advertisers realize a
diverse world requires diversity in the social reality that ads represent and help construct, or advertisers
show the elderly as helpless and reinforce stereotypes about women affecting personal body image
Appropriation - correct answer ✔✔ is the use of pictures or images owned by someone else without
permission, like when a firm uses a model's photo in an advertisement or brochure without permission.
Corrective Advertising - correct answer ✔✔ the most extensive remedy for advertising determined to be
misleading. When consumers have developed incorrect beliefs about a brand, this may be required to
rectify or dispel those erroneous or faulty beliefs. An example is Listerine mouthwash claiming it could
"cure and prevent colds," which it couldn't.
Cease-and-desist order - correct answer ✔✔ Which FTC remedy is best described in the following
statements? This requires that the advertising in question is stopped within 30 days so that a hearing can
be held. The FIC can issue an immediate order for products involving consumers' health or safety
National Advertising review Board / NARB - correct answer ✔✔ The _ is the appeals body, where panels
are formed. These panels include three advertiser representatives, one agency representative, and one
public representative. The panel holds hearings regarding the advertising in question, where the
advertiser presents it case. If the panel cannot agree to dismiss the case or persuade the advertiser to
change the advertising, the advertiser, complaint, and panel's findings are publicly identified, and the
case is forwarded to the appropriate government regulatory agency.
