ADPR Final Exam questions correctly
answered already passed
A __ is a sequence of images - correct answer ✔✔montage
True or false: a montage is different from a linear, single story - correct answer ✔✔true
In a montage, the images relate to each other through a __ - correct answer ✔✔thematic thread
In advertising, the images in a montage will not only relate through a thematic thread; they will also
relate to the __ - correct answer ✔✔creative concept
Montages are __ and __ rather than just chronological - correct answer ✔✔fluid, intuitive
At the end of a montage, the __, __, or __ pays off the key message - correct answer ✔✔tagline,
voiceover, action
3 variations of a montage in advertising - correct answer ✔✔(1) with pitch, (2) with story, (3) standalone
True or false: a montage cannot be used with static media - correct answer ✔✔false
Montage is best used in a dynamic/static media execution - correct answer ✔✔dynamic
__ media is where advertisers create an environment for the consumer - correct answer ✔✔immersive
Immersive media use __ and __ to help convey the message - correct answer ✔✔involvement,
exploration
, True or false: immersive media usually doesn't require a social media tie-in - correct answer ✔✔false
True or false: advertisers must plan ads with the context in mind - correct answer ✔✔true
4 things about context that advertisers must consider when creating advertising campaigns: (1) __ for
product, (2) ads for product __, (3) ads for __ products, (4) __ media and __ of product. Consider __ for
campaigns and __ for IMC - correct answer ✔✔other ads, in other media, competing, non-advertising,
mentions, 1-3, 4
__ are composed of many separate ads - correct answer ✔✔campaigns
True or false: ads in a campaign don't need to have a relationship to each other - correct answer
✔✔false
4 types of similarities between ads in a campaign - correct answer ✔✔(1) visual, (2) verbal, (3) aural, (4)
attitudinal
__ is a strategic plan that connects all communication activities - correct answer ✔✔integrated
marketing communications
IMCs are built around __ stories and situations - correct answer ✔✔existing
The 2 sources of the legal environment of advertising are... - correct answer ✔✔(1) laws, (2) regulations
3 types of speech by law - correct answer ✔✔(1) commercial, (2) political, (3) corporate
__ speech promotes a commercial transaction - correct answer ✔✔commercial
__ speech advocates a cause or a point of view - correct answer ✔✔political
__ speech is less protected by law than __ speech - correct answer ✔✔commercial, political
answered already passed
A __ is a sequence of images - correct answer ✔✔montage
True or false: a montage is different from a linear, single story - correct answer ✔✔true
In a montage, the images relate to each other through a __ - correct answer ✔✔thematic thread
In advertising, the images in a montage will not only relate through a thematic thread; they will also
relate to the __ - correct answer ✔✔creative concept
Montages are __ and __ rather than just chronological - correct answer ✔✔fluid, intuitive
At the end of a montage, the __, __, or __ pays off the key message - correct answer ✔✔tagline,
voiceover, action
3 variations of a montage in advertising - correct answer ✔✔(1) with pitch, (2) with story, (3) standalone
True or false: a montage cannot be used with static media - correct answer ✔✔false
Montage is best used in a dynamic/static media execution - correct answer ✔✔dynamic
__ media is where advertisers create an environment for the consumer - correct answer ✔✔immersive
Immersive media use __ and __ to help convey the message - correct answer ✔✔involvement,
exploration
, True or false: immersive media usually doesn't require a social media tie-in - correct answer ✔✔false
True or false: advertisers must plan ads with the context in mind - correct answer ✔✔true
4 things about context that advertisers must consider when creating advertising campaigns: (1) __ for
product, (2) ads for product __, (3) ads for __ products, (4) __ media and __ of product. Consider __ for
campaigns and __ for IMC - correct answer ✔✔other ads, in other media, competing, non-advertising,
mentions, 1-3, 4
__ are composed of many separate ads - correct answer ✔✔campaigns
True or false: ads in a campaign don't need to have a relationship to each other - correct answer
✔✔false
4 types of similarities between ads in a campaign - correct answer ✔✔(1) visual, (2) verbal, (3) aural, (4)
attitudinal
__ is a strategic plan that connects all communication activities - correct answer ✔✔integrated
marketing communications
IMCs are built around __ stories and situations - correct answer ✔✔existing
The 2 sources of the legal environment of advertising are... - correct answer ✔✔(1) laws, (2) regulations
3 types of speech by law - correct answer ✔✔(1) commercial, (2) political, (3) corporate
__ speech promotes a commercial transaction - correct answer ✔✔commercial
__ speech advocates a cause or a point of view - correct answer ✔✔political
__ speech is less protected by law than __ speech - correct answer ✔✔commercial, political
