ADPR 421 (Exam 1) questions & correct
answers A+ rated
Data -> Information -> Action - correct answer ✔✔Data -> Information -> Action
research - correct answer ✔✔the systematic gathering, analysis, and reporting of information in order to
develop or assess communication strategy
RPIE - correct answer ✔✔Research, Planning, Implementation, Evaluation
Primary Research - correct answer ✔✔new research you conduct to answer specific issues or questions
Secondary Research - correct answer ✔✔use of information previously collected data which was
researched for other purposes and is publicly available.
Quantitative - correct answer ✔✔data in numerical form
Qualitative - correct answer ✔✔Data not in numerical form, descriptive.
Applied research - correct answer ✔✔research aimed at solving a specific, pragmatic problem
Basic research - correct answer ✔✔research aimed at expanding the frontiers of knowledge rather than
solving a specific, pragmatic problem
AP research: programmatic - correct answer ✔✔research conducted to develop marketing options
through market segmentation, market opportunity analyses, or consumer attitude and product usage
studies.
AP research: selective - correct answer ✔✔research used to test decision alternatives
, AP research: evaluative - correct answer ✔✔research done to assess program performance
Research ethics - correct answer ✔✔norms for conduct that distinguish between acceptable and
unacceptable behavior
Bread and butter of AD/PR research - correct answer ✔✔Focus groups, in depth interviews, surveys
Belmont Report - correct answer ✔✔respect for persons, beneficence, justice
Belmont Report Applications - correct answer ✔✔informed consent, assessment of risks and benefits,
selection of subjects
Unethical behavior by suppliers - correct answer ✔✔-Low ball pricing
-Allowing subjectivity into the research
-Abusing respondents
-Selling unnecessary research
-Violating client confidentiality
-Black box branding
Unethical behavior by clients - correct answer ✔✔-Requesting bids when a supplier has been
predetermined
-Requesting bids to obtain free advice and methodology
-Making false promises
-Requesting proposals without authorization
Unethical behavior by field service providers - correct answer ✔✔-Using Professional Respondents
-Failing to properly validate the data
-Using others' research as original work
-Overstating qualifications or inflating references
answers A+ rated
Data -> Information -> Action - correct answer ✔✔Data -> Information -> Action
research - correct answer ✔✔the systematic gathering, analysis, and reporting of information in order to
develop or assess communication strategy
RPIE - correct answer ✔✔Research, Planning, Implementation, Evaluation
Primary Research - correct answer ✔✔new research you conduct to answer specific issues or questions
Secondary Research - correct answer ✔✔use of information previously collected data which was
researched for other purposes and is publicly available.
Quantitative - correct answer ✔✔data in numerical form
Qualitative - correct answer ✔✔Data not in numerical form, descriptive.
Applied research - correct answer ✔✔research aimed at solving a specific, pragmatic problem
Basic research - correct answer ✔✔research aimed at expanding the frontiers of knowledge rather than
solving a specific, pragmatic problem
AP research: programmatic - correct answer ✔✔research conducted to develop marketing options
through market segmentation, market opportunity analyses, or consumer attitude and product usage
studies.
AP research: selective - correct answer ✔✔research used to test decision alternatives
, AP research: evaluative - correct answer ✔✔research done to assess program performance
Research ethics - correct answer ✔✔norms for conduct that distinguish between acceptable and
unacceptable behavior
Bread and butter of AD/PR research - correct answer ✔✔Focus groups, in depth interviews, surveys
Belmont Report - correct answer ✔✔respect for persons, beneficence, justice
Belmont Report Applications - correct answer ✔✔informed consent, assessment of risks and benefits,
selection of subjects
Unethical behavior by suppliers - correct answer ✔✔-Low ball pricing
-Allowing subjectivity into the research
-Abusing respondents
-Selling unnecessary research
-Violating client confidentiality
-Black box branding
Unethical behavior by clients - correct answer ✔✔-Requesting bids when a supplier has been
predetermined
-Requesting bids to obtain free advice and methodology
-Making false promises
-Requesting proposals without authorization
Unethical behavior by field service providers - correct answer ✔✔-Using Professional Respondents
-Failing to properly validate the data
-Using others' research as original work
-Overstating qualifications or inflating references
