Adpr exam 3 review (latest update)
questions well answered to pass
In an advertising agency who manages the creative process? - correct answer ✔✔The creative director
Which dimension of effective advertising represents the "art" part? - correct answer ✔✔Creative
dimension
A ___ is a creative concept that becomes a point of focus for communicating the message strategy. -
correct answer ✔✔Big idea
A ___ is a generic, non-original, non-novel idea. - correct answer ✔✔Cliche
The ROI of creativity stands for which of the following? - correct answer ✔✔Relevant, Original, Impact
Which of the following is prepared by the account planner to summarize the basic marketing and
advertising strategy? - correct answer ✔✔Creative brief
Which of the following is the first step in the classic creative process? - correct answer ✔✔Immersion
In which step of the classic creative process does the problem solver hit a blank wall and want to give
up? - correct answer ✔✔Brain fatigue
When budweiser beer started using the budweiser frogs in commercials, people raved about how
creative the advertising was. However, someone who had worked in the advertising industry for many
years pointed out that he had used that creative idea several years before. This is an example of what
kind of advertising? - correct answer ✔✔Copycat
In the facets model, the cognitive objectives generally speak the ___, and the affective objectives are
more likely to speak to the ___. - correct answer ✔✔Head; heart
questions well answered to pass
In an advertising agency who manages the creative process? - correct answer ✔✔The creative director
Which dimension of effective advertising represents the "art" part? - correct answer ✔✔Creative
dimension
A ___ is a creative concept that becomes a point of focus for communicating the message strategy. -
correct answer ✔✔Big idea
A ___ is a generic, non-original, non-novel idea. - correct answer ✔✔Cliche
The ROI of creativity stands for which of the following? - correct answer ✔✔Relevant, Original, Impact
Which of the following is prepared by the account planner to summarize the basic marketing and
advertising strategy? - correct answer ✔✔Creative brief
Which of the following is the first step in the classic creative process? - correct answer ✔✔Immersion
In which step of the classic creative process does the problem solver hit a blank wall and want to give
up? - correct answer ✔✔Brain fatigue
When budweiser beer started using the budweiser frogs in commercials, people raved about how
creative the advertising was. However, someone who had worked in the advertising industry for many
years pointed out that he had used that creative idea several years before. This is an example of what
kind of advertising? - correct answer ✔✔Copycat
In the facets model, the cognitive objectives generally speak the ___, and the affective objectives are
more likely to speak to the ___. - correct answer ✔✔Head; heart
