ADPR Exam 3 questions with verified
solutions rated A+
Alison works in the media department of a major ad agency, and several national clients. Her
responsibilities are identifying specific media vehicles, such as TV programs, newspapers, magazines, or
radio programs and stations for clients' advertising - correct answer ✔✔Media Buyer
Alison is working with a client that is preparing a national launch of a new line of packaged snacks. The
client wants to maximize the reach of its marketing communication efforts. Which of the following media
vehicles should Alison recommend? - correct answer ✔✔Network television shows with high rating
points
Alison is working with a client that wants to maximize its frequency over a one month period. Which of
the following media should NOT be recommended to this client? - correct answer ✔✔Network television
Her biggest client is P&G a major manufacturer of consumer packaged goods (CPG) that spends billions
of consumer advertising every year. Alison is putting together a media plan for P&G using a variety of
media vehicles. Alison's media plan calls for advertising in national newspapers, If P&G doesn't care
where its ads run in the newspaper. - correct answer ✔✔Run-of-paper (ROP) rate
The media plan also calls for magazine advertising, and the creative execution will have the color extend
to the edge of the page - correct answer ✔✔Bleed
P&G is concerned of the controversial programming of tv today hurts its brand image if the company
advertises during that type of programing. Alison suggests that P&G should develop its own family-
friendly programing, assuming the total financial responsibility for producing the program and providing
the accompanying commercials. - correct answer ✔✔Sponsorship
To improve brand awareness, Bob and Larry hired a media-relations specialist in hopes of gtting coverage
for Flies-R-Us in the media. The media relations specialist wrote a feature story profiling Bob and Larry
and their fly fishing equiptmet and then send that to their contacts at newspapers and magazines. The
article was picked up by Field & Stream. By running the article this supplies ----. - correct answer ✔✔an
implied third-party endorsement
, Bob and Larry have a website, Facebook and Twitter feed. They have had several hits and mentions in
print media and have aired commercials on local radios - correct answer ✔✔multiplatform media
Which term refers to the way various types of media are strategically combined in a media plan? -
correct answer ✔✔Media mix
media convergence has occurred because nearly every media vehicle has one or more websites. - correct
answer ✔✔TRUE
Which of the following is NOT an example of corporate media? - correct answer ✔✔Movie trailer
Search marketing refers to the placement of out-of-home advertisements in locations with large
populations. - correct answer ✔✔FALSE
Which of the following is a type of place-based media channel? - correct answer ✔✔Kiosk
A media mix is the way various types of media are strategically combined in a media plan - correct
answer ✔✔TRUE
For print media, --- refers to copies sold, and ---- estimates the actual readership. - correct answer
✔✔Circulation; impressions
The term multiplatform describes multichannel and multi-marketing communication areas. - correct
answer ✔✔TRUE
Which of the following relies on the power of personal communication in consumer decision-making? -
correct answer ✔✔word of mouth
homemade videos and commercials posted on YouTube are examples of consumer-generated content. -
correct answer ✔✔TRUE
solutions rated A+
Alison works in the media department of a major ad agency, and several national clients. Her
responsibilities are identifying specific media vehicles, such as TV programs, newspapers, magazines, or
radio programs and stations for clients' advertising - correct answer ✔✔Media Buyer
Alison is working with a client that is preparing a national launch of a new line of packaged snacks. The
client wants to maximize the reach of its marketing communication efforts. Which of the following media
vehicles should Alison recommend? - correct answer ✔✔Network television shows with high rating
points
Alison is working with a client that wants to maximize its frequency over a one month period. Which of
the following media should NOT be recommended to this client? - correct answer ✔✔Network television
Her biggest client is P&G a major manufacturer of consumer packaged goods (CPG) that spends billions
of consumer advertising every year. Alison is putting together a media plan for P&G using a variety of
media vehicles. Alison's media plan calls for advertising in national newspapers, If P&G doesn't care
where its ads run in the newspaper. - correct answer ✔✔Run-of-paper (ROP) rate
The media plan also calls for magazine advertising, and the creative execution will have the color extend
to the edge of the page - correct answer ✔✔Bleed
P&G is concerned of the controversial programming of tv today hurts its brand image if the company
advertises during that type of programing. Alison suggests that P&G should develop its own family-
friendly programing, assuming the total financial responsibility for producing the program and providing
the accompanying commercials. - correct answer ✔✔Sponsorship
To improve brand awareness, Bob and Larry hired a media-relations specialist in hopes of gtting coverage
for Flies-R-Us in the media. The media relations specialist wrote a feature story profiling Bob and Larry
and their fly fishing equiptmet and then send that to their contacts at newspapers and magazines. The
article was picked up by Field & Stream. By running the article this supplies ----. - correct answer ✔✔an
implied third-party endorsement
, Bob and Larry have a website, Facebook and Twitter feed. They have had several hits and mentions in
print media and have aired commercials on local radios - correct answer ✔✔multiplatform media
Which term refers to the way various types of media are strategically combined in a media plan? -
correct answer ✔✔Media mix
media convergence has occurred because nearly every media vehicle has one or more websites. - correct
answer ✔✔TRUE
Which of the following is NOT an example of corporate media? - correct answer ✔✔Movie trailer
Search marketing refers to the placement of out-of-home advertisements in locations with large
populations. - correct answer ✔✔FALSE
Which of the following is a type of place-based media channel? - correct answer ✔✔Kiosk
A media mix is the way various types of media are strategically combined in a media plan - correct
answer ✔✔TRUE
For print media, --- refers to copies sold, and ---- estimates the actual readership. - correct answer
✔✔Circulation; impressions
The term multiplatform describes multichannel and multi-marketing communication areas. - correct
answer ✔✔TRUE
Which of the following relies on the power of personal communication in consumer decision-making? -
correct answer ✔✔word of mouth
homemade videos and commercials posted on YouTube are examples of consumer-generated content. -
correct answer ✔✔TRUE
