Adpr 215 wvu exam 2 questions with
correct answers
Paul Watzlawick's first axiom - correct answer ✔✔One cannot not communicate
SMCR communication model and its components - correct answer ✔✔Berlo's model. the sender,
message, channel, and the receiver
Basic Mass Communication Model:
The SMCR Model - correct answer ✔✔includes four components: the sender, message, channel, and the
receiver.
Brand communication model - correct answer ✔✔1. The source
2. The message
3. The media mix
4. Internal noise
5. External noise
6. The receiver
7. Feedback
Other aspects of communication (look at slide) - correct answer ✔✔Verbal Messages - the words we
choose.
Paraverbal Messages - how we say the words.
Nonverbal Messages - our body language.
The effects behind effectiveness (slides) - correct answer ✔✔It enables brands to measure the strengths,
weaknesses, and ROI of specific advertising campaigns, so the company can adjust accordingly.
clutter - correct answer ✔✔discourse that takes many more words than are necessary to express an idea
, The Facets Model of Effects and its components - review all the relevant slides - correct answer
✔✔perception, emotion, cognition, association, persuasion, and behaviour
Understand the strategic research process and why brand communicators use it. - correct answer
✔✔allows a business to find out how their brand, product or service is perceived, or even whether their
audience is aware of their offering
The various types of research and their differences. - correct answer ✔✔applied (or action) research.
Second is fundamental (to basic or pure) research.
Pretesting, copy testing, insight research - correct answer ✔✔determines an advertisement's
effectiveness based on consumer responses, feedback, and behavior
Typical examples of secondary and primary research - correct answer ✔✔secondary
textbooks, encyclopedias, news articles, review articles, and meta analyses.
primary
interview transcripts, statistical data, and works of art.
Qualitative & quantitative research (know what they mean and how they differ) - correct answer
✔✔While both provide an analysis of data, they differ in their approach and the type of data they
collect.
Qualitative research can be defined as the study of the nature of phenomena
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of
data.
Best & worst practices - correct answer ✔✔Whenever it is recommended that a practice should be
followed, it is said to be a best practice. When this practice becomes a part of life, it becomes a good
practice.
correct answers
Paul Watzlawick's first axiom - correct answer ✔✔One cannot not communicate
SMCR communication model and its components - correct answer ✔✔Berlo's model. the sender,
message, channel, and the receiver
Basic Mass Communication Model:
The SMCR Model - correct answer ✔✔includes four components: the sender, message, channel, and the
receiver.
Brand communication model - correct answer ✔✔1. The source
2. The message
3. The media mix
4. Internal noise
5. External noise
6. The receiver
7. Feedback
Other aspects of communication (look at slide) - correct answer ✔✔Verbal Messages - the words we
choose.
Paraverbal Messages - how we say the words.
Nonverbal Messages - our body language.
The effects behind effectiveness (slides) - correct answer ✔✔It enables brands to measure the strengths,
weaknesses, and ROI of specific advertising campaigns, so the company can adjust accordingly.
clutter - correct answer ✔✔discourse that takes many more words than are necessary to express an idea
, The Facets Model of Effects and its components - review all the relevant slides - correct answer
✔✔perception, emotion, cognition, association, persuasion, and behaviour
Understand the strategic research process and why brand communicators use it. - correct answer
✔✔allows a business to find out how their brand, product or service is perceived, or even whether their
audience is aware of their offering
The various types of research and their differences. - correct answer ✔✔applied (or action) research.
Second is fundamental (to basic or pure) research.
Pretesting, copy testing, insight research - correct answer ✔✔determines an advertisement's
effectiveness based on consumer responses, feedback, and behavior
Typical examples of secondary and primary research - correct answer ✔✔secondary
textbooks, encyclopedias, news articles, review articles, and meta analyses.
primary
interview transcripts, statistical data, and works of art.
Qualitative & quantitative research (know what they mean and how they differ) - correct answer
✔✔While both provide an analysis of data, they differ in their approach and the type of data they
collect.
Qualitative research can be defined as the study of the nature of phenomena
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of
data.
Best & worst practices - correct answer ✔✔Whenever it is recommended that a practice should be
followed, it is said to be a best practice. When this practice becomes a part of life, it becomes a good
practice.
