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D373: PA - Explains Marketing Concepts
Exam Questions With Verified Answers
Passengers who have sailed before purchase passage with an Alaskan cruise based on an
enjoyable previous cruise with the same company, even though other cruise lines are offering the
same destination for a lower price. Which brand-building element is motivating the passengers'
choice? - Answers✔Experience
An accounting software company promotes a free trial offer to compete against a company that
has an 80 percent share of the market and high customer satisfaction rates. Which branding
element is the company creating? - Answers✔Switching opportunity
An online eyewear company is committed to improving vision care globally and will donate one
pair of eyeglasses to people in impoverished countries for every pair sold. Which element of
branding does the company's policy advance? - Answers✔Purpose
A software company has a corporate brand and unique sub-brands for its products. Which part of
the company's branding strategy is this? - Answers✔Architecture
What causes people to be more familiar with certain companies than others? - Answers✔Brand
awareness
A car dealership is the only one that offers delivery of each vehicle to the customer's home after
purchase. What does this service create for the car dealership? - Answers✔Differentiation
What is a type of co-branding? - Answers✔Sponsorship
A meal delivery company that is committed to helping reduce world hunger donates one meal to
a child living in poverty for every meal purchased by its customers. Which aspect of branding is
the company demonstrating? - Answers✔Brand purpose
Which branding concept applies to a brand striving to deliver a consistent quality experience? -
Answers✔Promise
What is the foundational step in building a strong brand? - Answers✔Selecting a value
proposition
1
ALL RIGHTS RESERVED.
D373: PA - Explains Marketing Concepts
Exam Questions With Verified Answers
Passengers who have sailed before purchase passage with an Alaskan cruise based on an
enjoyable previous cruise with the same company, even though other cruise lines are offering the
same destination for a lower price. Which brand-building element is motivating the passengers'
choice? - Answers✔Experience
An accounting software company promotes a free trial offer to compete against a company that
has an 80 percent share of the market and high customer satisfaction rates. Which branding
element is the company creating? - Answers✔Switching opportunity
An online eyewear company is committed to improving vision care globally and will donate one
pair of eyeglasses to people in impoverished countries for every pair sold. Which element of
branding does the company's policy advance? - Answers✔Purpose
A software company has a corporate brand and unique sub-brands for its products. Which part of
the company's branding strategy is this? - Answers✔Architecture
What causes people to be more familiar with certain companies than others? - Answers✔Brand
awareness
A car dealership is the only one that offers delivery of each vehicle to the customer's home after
purchase. What does this service create for the car dealership? - Answers✔Differentiation
What is a type of co-branding? - Answers✔Sponsorship
A meal delivery company that is committed to helping reduce world hunger donates one meal to
a child living in poverty for every meal purchased by its customers. Which aspect of branding is
the company demonstrating? - Answers✔Brand purpose
Which branding concept applies to a brand striving to deliver a consistent quality experience? -
Answers✔Promise
What is the foundational step in building a strong brand? - Answers✔Selecting a value
proposition
1
