MRKT QUIZ 8 WITH COMPLETE SOLUTIONS 100% VERIFIED
The new product development process generally begins with ________.
A) idea screening
B) idea generation
C) concept development
D) concept testing
E) market strategy development - ANSWER B
Which of the following statements is most likely to be true of the new product
development process?
A) The initial step in the development of a new product is the identification of budgetary
and/or distribution constraints.
B) Most firms discourage employees from contributing new product ideas because of
legal concerns.
C) In most cases, concept testing is followed by concept development.
D) A product concept should be developed for each idea before it goes through idea
screening.
E) Customers, competitors, and suppliers are major sources of new product ideas. -
ANSWER E
Which of the following is an internal source of new product ideas for a company?
A) trade magazines
B) marketing research firms
C) government agencies
D) competitor's ads
E) intrapreneurial programs - ANSWER E
,Internal sources of new product ideas for a company include its ________.
A) customers
B) distributors
C) suppliers
D) employees
E) competitors - ANSWER D
In which of the following cases is crowdsourcing used for new product development?
A) A company creates a forum where anyone can contribute new product ideas.
B) A firm enlists the services of an advertising agency to develop new product ideas.
C) A firm evaluates an existing product's sales, costs, and profit forecasts.
D) A firm relies on its R&D department for generating new ideas.
E) A firm commissions a design firm to develop a few prototypes. -ANSWER A
A company's external sources of new product ideas include its ________.
A) managers
B) salespeople
C) engineers
D) manufacturing staff
E) suppliers - ANSWER E
Kallton is a multinational communications and information technology company. Its
major products include mobile telephones and tablets. It had recently announced on its
Web site that customers could send in ideas for the upcoming model of its product.
Contributors of short-listed ideas will be suitably rewarded. In this case, Kallton is using
________ to generate new product ideas.
A) marketing strategy development
B) crowdsourcing
C) concept development
, D) business analysis
E) test marketing - ANSWER B
Which statement is most likely true about idea generation in the new product
development process?
A) Idea generation is most effective when it occurs after idea screening.
B) Most companies set a limit for the number of ideas generated to simplify the process.
C) Intrapreneurial programs enable customers to contribute to the idea generation
process.
D) Idea generation is usually followed by procedures that reduce the total number of
ideas.
E) A company can either develop ideas through internal or external sources but not
through both. - ANSWER D
Quest Inc. recently held a brainstorming session from which a long list of ideas for new
products and services was the result. The managers at Quest will likely use ________
next to determine a manageable number of ideas to adopt.
A) crowdsourcing
B) idea screening
C) concept testing
D) concept development
E) business analysis - ANSWER B
Which of the following steps of the new product development process would most likely
use an R-W-W framework?
A) idea generation
B) idea screening
C) concept testing
D) test marketing
E) commercialization - ANSWER B
The new product development process generally begins with ________.
A) idea screening
B) idea generation
C) concept development
D) concept testing
E) market strategy development - ANSWER B
Which of the following statements is most likely to be true of the new product
development process?
A) The initial step in the development of a new product is the identification of budgetary
and/or distribution constraints.
B) Most firms discourage employees from contributing new product ideas because of
legal concerns.
C) In most cases, concept testing is followed by concept development.
D) A product concept should be developed for each idea before it goes through idea
screening.
E) Customers, competitors, and suppliers are major sources of new product ideas. -
ANSWER E
Which of the following is an internal source of new product ideas for a company?
A) trade magazines
B) marketing research firms
C) government agencies
D) competitor's ads
E) intrapreneurial programs - ANSWER E
,Internal sources of new product ideas for a company include its ________.
A) customers
B) distributors
C) suppliers
D) employees
E) competitors - ANSWER D
In which of the following cases is crowdsourcing used for new product development?
A) A company creates a forum where anyone can contribute new product ideas.
B) A firm enlists the services of an advertising agency to develop new product ideas.
C) A firm evaluates an existing product's sales, costs, and profit forecasts.
D) A firm relies on its R&D department for generating new ideas.
E) A firm commissions a design firm to develop a few prototypes. -ANSWER A
A company's external sources of new product ideas include its ________.
A) managers
B) salespeople
C) engineers
D) manufacturing staff
E) suppliers - ANSWER E
Kallton is a multinational communications and information technology company. Its
major products include mobile telephones and tablets. It had recently announced on its
Web site that customers could send in ideas for the upcoming model of its product.
Contributors of short-listed ideas will be suitably rewarded. In this case, Kallton is using
________ to generate new product ideas.
A) marketing strategy development
B) crowdsourcing
C) concept development
, D) business analysis
E) test marketing - ANSWER B
Which statement is most likely true about idea generation in the new product
development process?
A) Idea generation is most effective when it occurs after idea screening.
B) Most companies set a limit for the number of ideas generated to simplify the process.
C) Intrapreneurial programs enable customers to contribute to the idea generation
process.
D) Idea generation is usually followed by procedures that reduce the total number of
ideas.
E) A company can either develop ideas through internal or external sources but not
through both. - ANSWER D
Quest Inc. recently held a brainstorming session from which a long list of ideas for new
products and services was the result. The managers at Quest will likely use ________
next to determine a manageable number of ideas to adopt.
A) crowdsourcing
B) idea screening
C) concept testing
D) concept development
E) business analysis - ANSWER B
Which of the following steps of the new product development process would most likely
use an R-W-W framework?
A) idea generation
B) idea screening
C) concept testing
D) test marketing
E) commercialization - ANSWER B
