CBAD 350 Marketing Final Exam
questions & answers
main positions in marketing - correct answer ✔✔brand or product marketing; marketing
communications & marketing research.
product manager - correct answer ✔✔run all functional team meetings; create agendas; drive the team
towards the finish line/product launch
product champion - correct answer ✔✔manages all existing brands; drives all new product development
strategies; main face in the company for that brand/product
sales training - correct answer ✔✔actual training sessions; create all sales tools/materials; articulate
competitive advantages/benefits of the product/weaknesses
Brand/product marketer's impacts on the other marketing function & other functions of the organization
- correct answer ✔✔makes the most $$$ because they drive the revenues; must have the ability to
manage up and across functional lines; must have the strongest point of view about the products; must
be seen as a leader.
Profile & attributes of a brand/product marketer - correct answer ✔✔must have a high sense of the
office "vibes"; has to be resilient & must have the ability to multi-task on activities that are outside of
your control; take-charge person/leader; needs a great sense of proportion and humor.
tools that the brand/product manager can use are - correct answer ✔✔SWOT Analysis & the Boston
Consulting Group's Product Portfolio Matrix or Growth-Share Matrix
Roles & responsibilities of marketing communications - correct answer ✔✔broadest of the 3 marketing
positions; has to deal with numerous communications channels with no margin of error; in charge of all
communications materials; decider of all media channels; must be an expert in the mix of marcomm
activities:
questions & answers
main positions in marketing - correct answer ✔✔brand or product marketing; marketing
communications & marketing research.
product manager - correct answer ✔✔run all functional team meetings; create agendas; drive the team
towards the finish line/product launch
product champion - correct answer ✔✔manages all existing brands; drives all new product development
strategies; main face in the company for that brand/product
sales training - correct answer ✔✔actual training sessions; create all sales tools/materials; articulate
competitive advantages/benefits of the product/weaknesses
Brand/product marketer's impacts on the other marketing function & other functions of the organization
- correct answer ✔✔makes the most $$$ because they drive the revenues; must have the ability to
manage up and across functional lines; must have the strongest point of view about the products; must
be seen as a leader.
Profile & attributes of a brand/product marketer - correct answer ✔✔must have a high sense of the
office "vibes"; has to be resilient & must have the ability to multi-task on activities that are outside of
your control; take-charge person/leader; needs a great sense of proportion and humor.
tools that the brand/product manager can use are - correct answer ✔✔SWOT Analysis & the Boston
Consulting Group's Product Portfolio Matrix or Growth-Share Matrix
Roles & responsibilities of marketing communications - correct answer ✔✔broadest of the 3 marketing
positions; has to deal with numerous communications channels with no margin of error; in charge of all
communications materials; decider of all media channels; must be an expert in the mix of marcomm
activities:
