Chapter 10 Buying and Disposing

Chapter 10 Buying and Disposing


1) A person's is an important factor in his antecedent state before putting himself into
a purchasing environment.
A) shopping orientation
B) consumer satisfaction
C) exposure to point-of-purchase stimuli
D) reflective potential
ANSWER: A
Type: MC Page Ref: 296
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.


2) A is defined by factors beyond characteristics of the person and of the product that
influence the buying and/or using of products and services.
A) postpurchase process
B) purchase environment
C) consumption situation
D) psychological situation
ANSWER: C
Type: MC Page Ref: 296
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.


3) The concept of is based on building strong customer service experiences with loyal
customers in ways that foster a continued relationship over time.
A) relationship marketing
B) database management
C) customer co-creation
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,D) retention marketing
ANSWER: A
Type: MC Page Ref: 296
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.




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,4) With respect to the consumer behaviour model that has been presented in the text, the
consist(s) of the shopping experience, point-of-purchase stimuli, and sales
interactions.
A) antecedent states
B) postpurchase processes
C) cognitive processes
D) purchase environment
ANSWER: D
Type: MC Page Ref: 296
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.


5) Which of the following product categories would have the strongest potential to be segmented
by usage situations?
A) toilet paper
B) shampoo
C) airline travel
D) furniture
ANSWER:
D
Type: MC Page Ref: 297
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.


6) Which of the following may considered to be a limitation of brick-and-mortar retailing?
A) security
B) shopping experience
C) ability to sample products
D) co-consumers
ANSWER: D
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, Type: MC Page Ref: 297
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.

7) Our experience of time is largely a result of:
A) our experiences.
B) the role we play.
C) social dimension.
D) our culture.
ANSWER: D
Type: MC Page Ref: 298
Skill: Concept
Objective: L10-01 Many contextual factors at the time of purchase dramatically influence the
consumer's decision-making process, such as elements of the physical and social environment.




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