84 questions and answers
All chapters except 2, not important for exam
Consumer Behavior: Buying, Having, and Being
Michael R. Solomon, 2020
13th edition
, Contents
Chapter 1: Buying, Having, and Being: An Introduction to Consumer
Behavior......................................................................................................3
Chapter 3: Perception..................................................................................3
Chapter 4: Learning and Memory................................................................3
Chapter 5: Motivation and Affect.................................................................4
Chapter 6: The Self: Mind, Gender, and Body..............................................4
Chapter 7: Personality, Lifestyles, and Values.............................................5
Chapter 8: Attitudes and Persuasive Communications................................5
Chapter 9: Decision Making.........................................................................5
Chapter 10: Buying, Using, and Disposing..................................................6
Chapter 11: Group Influences and Social Media..........................................6
Chapter 3: Perception (Advanced)...............................................................6
Chapter 4: Learning and Memory (Advanced).............................................7
Chapter 5: Motivation and Affect (Advanced)..............................................7
Chapter 6: The Self: Mind, Gender, and Body (Advanced)...........................8
Chapter 7: Personality, Lifestyles, and Values (Advanced)..........................8
Chapter 8: Attitudes and Persuasive Communications (Advanced).............9
Chapter 9: Decision Making (Advanced)......................................................9
Chapter 10: Buying, Using, and Disposing (Advanced).............................10
Chapter 11: Group Influences and Social Media (Advanced).....................10
Chapter 12: Cultural Influences on Consumer Behavior............................11
General Concepts in Consumer Behavior..................................................11
All chapters except 2, not important for exam
Consumer Behavior: Buying, Having, and Being
Michael R. Solomon, 2020
13th edition
, Contents
Chapter 1: Buying, Having, and Being: An Introduction to Consumer
Behavior......................................................................................................3
Chapter 3: Perception..................................................................................3
Chapter 4: Learning and Memory................................................................3
Chapter 5: Motivation and Affect.................................................................4
Chapter 6: The Self: Mind, Gender, and Body..............................................4
Chapter 7: Personality, Lifestyles, and Values.............................................5
Chapter 8: Attitudes and Persuasive Communications................................5
Chapter 9: Decision Making.........................................................................5
Chapter 10: Buying, Using, and Disposing..................................................6
Chapter 11: Group Influences and Social Media..........................................6
Chapter 3: Perception (Advanced)...............................................................6
Chapter 4: Learning and Memory (Advanced).............................................7
Chapter 5: Motivation and Affect (Advanced)..............................................7
Chapter 6: The Self: Mind, Gender, and Body (Advanced)...........................8
Chapter 7: Personality, Lifestyles, and Values (Advanced)..........................8
Chapter 8: Attitudes and Persuasive Communications (Advanced).............9
Chapter 9: Decision Making (Advanced)......................................................9
Chapter 10: Buying, Using, and Disposing (Advanced).............................10
Chapter 11: Group Influences and Social Media (Advanced).....................10
Chapter 12: Cultural Influences on Consumer Behavior............................11
General Concepts in Consumer Behavior..................................................11
