Hubspot Inbound Sales Certification
UPDATED Questions and CORRECT
Answers
Inbound Sales purpose - CORRECT ANSWER - Provide helpful, human, and holistic
experience to anyone who interacts with your company in anyway.
What are the 3 stages of the buyers journey? - CORRECT ANSWER - Awareness,
consideration, and decision.
What does the buyer become aware of in the awareness stage? - CORRECT ANSWER -
Their problem
What does the buyer do in the consideration stage? - CORRECT ANSWER - They
consider all of their options
What does the buyer do in the decision stage? - CORRECT ANSWER - They decide to
make the purchas
What are the 4 phases of the inbound sales strategy? - CORRECT ANSWER - Identify
Connect
Explore
Advise
What is the goal of the identify phase? - CORRECT ANSWER - Identify leads within a
large pool of available prospects.
How is the identify phase in an inbound sales strategy different than a traditional approach? -
CORRECT ANSWER - Inbound sales targets buyers who are already actively searching
, for a potential solution and offering help guiding them through the buyers journey instead of cold
calling broad lists and trying to sell products.
Note: how do I find people who are already actively researching a solution to their problem?
What do they want to do? And what do they need help with?
Create a process for this.
How do you define a "good fit" prospect? In two steps? - CORRECT ANSWER - 1.
Create ideal customer profile.
2. Build buyer personas within that profile.
Ultimately the buyer will match the customer profile
What does an ideal customer profile define? - CORRECT ANSWER - It defines my target
market
Name 5 questions to consider when defining ideal customer profile. - CORRECT
ANSWER - 1. Are there economic factors that make a customer ideal or not ideal?
B2C Example: Income education house hold size.
B2B Example: company annual revenue, number of employee, number of customers.
2. Is there a certain time frame when the product is more likely to be a priority for someone?
Example: Is the product more appealing at certain times of year or phases of a buyers life? Is the
product seasonal or prioritized by newly weds, new moms, or recent college graduates? Etc.
3. Are there market segments that are ideal or not ideal to sell into?
UPDATED Questions and CORRECT
Answers
Inbound Sales purpose - CORRECT ANSWER - Provide helpful, human, and holistic
experience to anyone who interacts with your company in anyway.
What are the 3 stages of the buyers journey? - CORRECT ANSWER - Awareness,
consideration, and decision.
What does the buyer become aware of in the awareness stage? - CORRECT ANSWER -
Their problem
What does the buyer do in the consideration stage? - CORRECT ANSWER - They
consider all of their options
What does the buyer do in the decision stage? - CORRECT ANSWER - They decide to
make the purchas
What are the 4 phases of the inbound sales strategy? - CORRECT ANSWER - Identify
Connect
Explore
Advise
What is the goal of the identify phase? - CORRECT ANSWER - Identify leads within a
large pool of available prospects.
How is the identify phase in an inbound sales strategy different than a traditional approach? -
CORRECT ANSWER - Inbound sales targets buyers who are already actively searching
, for a potential solution and offering help guiding them through the buyers journey instead of cold
calling broad lists and trying to sell products.
Note: how do I find people who are already actively researching a solution to their problem?
What do they want to do? And what do they need help with?
Create a process for this.
How do you define a "good fit" prospect? In two steps? - CORRECT ANSWER - 1.
Create ideal customer profile.
2. Build buyer personas within that profile.
Ultimately the buyer will match the customer profile
What does an ideal customer profile define? - CORRECT ANSWER - It defines my target
market
Name 5 questions to consider when defining ideal customer profile. - CORRECT
ANSWER - 1. Are there economic factors that make a customer ideal or not ideal?
B2C Example: Income education house hold size.
B2B Example: company annual revenue, number of employee, number of customers.
2. Is there a certain time frame when the product is more likely to be a priority for someone?
Example: Is the product more appealing at certain times of year or phases of a buyers life? Is the
product seasonal or prioritized by newly weds, new moms, or recent college graduates? Etc.
3. Are there market segments that are ideal or not ideal to sell into?
