, Instructor’s Manual bb
Exploring StrategyText bb b
and Cases bb bb
Twelfth edition bb
Richard
WhittingtonPatric
bb b
k Regnér Duncan bb bb
Angwin Gerry
bb bb
Johnson Kevan
bb bb
Scholesbb
With the assistance of Clive Kerridge and Jason Evans
bb bb bb bb bb bb bb bb
For further instructor
bb bb
materialplease visit:
bb b bb
go.pearson.com/uk/he/resources
ISBN: 978-1-292-28249-7
bb
Pearson Education Limited 2020
bb bb bb bb
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
bb bb bb bb bb bb bb bb bb bb bb bb bb bb
,PEARSON EDUCATION LIMITED bb bb
KAO
TwoKAO
bb b
Park
bb
Harlow CM17 bb
9SRUnited
bb b
Kingdom
bb
Tel: +44 (0)1279 623623
bb bb bb
Web: www.pearson-books.com b b
This edition published 2020
bb bb bb
© Pearson Education Limited 2020
bb bb bb bb
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
bb bb bb bb bb bb bb bb bb bb bb bb
Scholes to be identified as authors of this work have been asserted by them in accordance with
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
the Copyright, Designs and Patents Act 1988.
bb bb bb bb bb bb bb
ISBN 978-1-292-28249-7 bb
All rights reserved. Permission is hereby given for the material in this publication to be
bb bb bb bb bb bb bb bb bb bb bb bb bb bb
reproduced for OHP transparencies and student handouts, without express permission of the
bb bb bb bb bb bb bb bb bb bb bb bb
Publishers, for educational purposes only. In all other cases, no part of this publication may
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
electronic, mechanical, photocopying, recording, or otherwise without either the prior
bb b bb bb b b b b b b bb b b bb
written permission of the Publishers or a licence permitting restricted copying in the
b b b b b b bb bb bb bb bb bb bb bb bb bb
United Kingdom issued by the Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter
bb bb bb bb bb bb bb bb bb bb bb bb bb
Lane, London EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
by way of trade in any form of binding or cover other than that in which it is published,
bb bb bb bb bb bb bb bb bb b bb bb bb bb bb bb bb bb bb
without the prior consent of the Publishers.
bb bb bb bb bb bb bb
Please note that, unless the material is specifically cited with a source, any company names
bb bb bb bb bb bb bb bb bb bb bb bb bb bb
used within this Instructor‟s Manual have been created by the authors and are intended to be
bb b bb bb bb bb bb bb bb bb bb bb bb bb bb bb
fictitious.
bb
Pearson Education is not responsible for the content of third-party internet sites.
bb bb bb bb bb bb bb bb bb bb bb
The Financial Times. With a worldwide network of highly respected journalists, The
bb bb bb bb bb bb bb bb bb bb bb
Financial Times provides global business news, insightful opinion and expert analysis of
bb bb bb bb bb bb bb bb bb bb bb bb
business, finance and politics. With over 500 journalists reporting from 50 countries
bb bb b bb bb bb bb bb bb bb bb bb
worldwide, our in-depth coverage of international news is objectively reported and analysed
bb bb bb bb bb bb bb bb bb bb bb bb
from an independent, globalperspective. To find out more, visit www.ft.com/pearsonoffer.
bb bb bb bb b bb bb bb bb bb bb
2
© Pearson Education Limited
bb bb bb
2020 bb
, Contents
Chapter 1 bb Introducing strategy bb 23
Part I bb THE STRATEGIC POSITION bb bb 31
Chapter 2 bb Macro-environment analysis bb 32
Chapter 3 bb Industry and sector analysis bb bb bb 41
Chapter 4 bb Resources and capabilities analysis bb bb bb 56
Chapter 5 bb Stakeholders and governance bb bb 71
Chapter 6 bb History and culture bb bb 80
Part II bb STRATEGIC CHOICES bb 92
Chapter 7 bb Business strategy and models bb bb bb 93
Chapter 8 bb Corporate strategy bb 105
Chapter 9 bb International strategy bb 125
Chapter 10 bb Entrepreneurship and innovation bb bb 136
Chapter 11 bb Mergers, acquisitions and alliances bb bb bb 145
Part III bb STRATEGY IN ACTION bb bb 156
Chapter 12 bb Evaluating strategies bb 157
Chapter 13 bb Strategy development processes bb bb 170
Chapter 14 bb Organising and strategy bb bb 183
Chapter 15 bb Leadership and strategic change bb bb bb 190
Chapter 16 bb The practice of strategy
bb bb bb 198
Case Teaching Notes
bb bb
Glastonbury: from hippy weekend to international festival
bb bb bb bb bb bb 209
The global pharmaceutical industry: harnessing the whirlwind
bb bb bb bb bb bb 214
Siemens A: exploring the future
bb bb bb bb 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
bb bb bb bb bb bb bb bb bb
patterns at Vision Express
bb bb bb 225
Ricoh Canada Inc.
bb bb 241
H&M in fast fashion: continued success?
bb bb bb bb bb 250
The Formula 1 Constructors
bb bb bb 261
„Access to Healthcare‟: integrating a CSR programme in Coloplast
bb bb bb bb bb bb bb bb 268
Manchester United FC: struggling to compete with Europe‟s elite clubs
bb bb bb bb bb bb bb bb bb 275
Adnams – A Local Companybb bb bb bb 299
3
© Pearson Education Limited
bb bb bb
2020 bb
Exploring StrategyText bb b
and Cases bb bb
Twelfth edition bb
Richard
WhittingtonPatric
bb b
k Regnér Duncan bb bb
Angwin Gerry
bb bb
Johnson Kevan
bb bb
Scholesbb
With the assistance of Clive Kerridge and Jason Evans
bb bb bb bb bb bb bb bb
For further instructor
bb bb
materialplease visit:
bb b bb
go.pearson.com/uk/he/resources
ISBN: 978-1-292-28249-7
bb
Pearson Education Limited 2020
bb bb bb bb
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
bb bb bb bb bb bb bb bb bb bb bb bb bb bb
,PEARSON EDUCATION LIMITED bb bb
KAO
TwoKAO
bb b
Park
bb
Harlow CM17 bb
9SRUnited
bb b
Kingdom
bb
Tel: +44 (0)1279 623623
bb bb bb
Web: www.pearson-books.com b b
This edition published 2020
bb bb bb
© Pearson Education Limited 2020
bb bb bb bb
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
bb bb bb bb bb bb bb bb bb bb bb bb
Scholes to be identified as authors of this work have been asserted by them in accordance with
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
the Copyright, Designs and Patents Act 1988.
bb bb bb bb bb bb bb
ISBN 978-1-292-28249-7 bb
All rights reserved. Permission is hereby given for the material in this publication to be
bb bb bb bb bb bb bb bb bb bb bb bb bb bb
reproduced for OHP transparencies and student handouts, without express permission of the
bb bb bb bb bb bb bb bb bb bb bb bb
Publishers, for educational purposes only. In all other cases, no part of this publication may
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
electronic, mechanical, photocopying, recording, or otherwise without either the prior
bb b bb bb b b b b b b bb b b bb
written permission of the Publishers or a licence permitting restricted copying in the
b b b b b b bb bb bb bb bb bb bb bb bb bb
United Kingdom issued by the Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter
bb bb bb bb bb bb bb bb bb bb bb bb bb
Lane, London EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of
bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb bb
by way of trade in any form of binding or cover other than that in which it is published,
bb bb bb bb bb bb bb bb bb b bb bb bb bb bb bb bb bb bb
without the prior consent of the Publishers.
bb bb bb bb bb bb bb
Please note that, unless the material is specifically cited with a source, any company names
bb bb bb bb bb bb bb bb bb bb bb bb bb bb
used within this Instructor‟s Manual have been created by the authors and are intended to be
bb b bb bb bb bb bb bb bb bb bb bb bb bb bb bb
fictitious.
bb
Pearson Education is not responsible for the content of third-party internet sites.
bb bb bb bb bb bb bb bb bb bb bb
The Financial Times. With a worldwide network of highly respected journalists, The
bb bb bb bb bb bb bb bb bb bb bb
Financial Times provides global business news, insightful opinion and expert analysis of
bb bb bb bb bb bb bb bb bb bb bb bb
business, finance and politics. With over 500 journalists reporting from 50 countries
bb bb b bb bb bb bb bb bb bb bb bb
worldwide, our in-depth coverage of international news is objectively reported and analysed
bb bb bb bb bb bb bb bb bb bb bb bb
from an independent, globalperspective. To find out more, visit www.ft.com/pearsonoffer.
bb bb bb bb b bb bb bb bb bb bb
2
© Pearson Education Limited
bb bb bb
2020 bb
, Contents
Chapter 1 bb Introducing strategy bb 23
Part I bb THE STRATEGIC POSITION bb bb 31
Chapter 2 bb Macro-environment analysis bb 32
Chapter 3 bb Industry and sector analysis bb bb bb 41
Chapter 4 bb Resources and capabilities analysis bb bb bb 56
Chapter 5 bb Stakeholders and governance bb bb 71
Chapter 6 bb History and culture bb bb 80
Part II bb STRATEGIC CHOICES bb 92
Chapter 7 bb Business strategy and models bb bb bb 93
Chapter 8 bb Corporate strategy bb 105
Chapter 9 bb International strategy bb 125
Chapter 10 bb Entrepreneurship and innovation bb bb 136
Chapter 11 bb Mergers, acquisitions and alliances bb bb bb 145
Part III bb STRATEGY IN ACTION bb bb 156
Chapter 12 bb Evaluating strategies bb 157
Chapter 13 bb Strategy development processes bb bb 170
Chapter 14 bb Organising and strategy bb bb 183
Chapter 15 bb Leadership and strategic change bb bb bb 190
Chapter 16 bb The practice of strategy
bb bb bb 198
Case Teaching Notes
bb bb
Glastonbury: from hippy weekend to international festival
bb bb bb bb bb bb 209
The global pharmaceutical industry: harnessing the whirlwind
bb bb bb bb bb bb 214
Siemens A: exploring the future
bb bb bb bb 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
bb bb bb bb bb bb bb bb bb
patterns at Vision Express
bb bb bb 225
Ricoh Canada Inc.
bb bb 241
H&M in fast fashion: continued success?
bb bb bb bb bb 250
The Formula 1 Constructors
bb bb bb 261
„Access to Healthcare‟: integrating a CSR programme in Coloplast
bb bb bb bb bb bb bb bb 268
Manchester United FC: struggling to compete with Europe‟s elite clubs
bb bb bb bb bb bb bb bb bb 275
Adnams – A Local Companybb bb bb bb 299
3
© Pearson Education Limited
bb bb bb
2020 bb
