Qualtrics Certification L1: Mastering Survey Design
and Data Collection
An organization that is consistently collecting and acting on feedback data to nurture an environment of
continuous improvement.
An organization that is consistently collecting and acting on feedback data to nurture an environment of
continuous improvement.
Which component of the XM Operating Framework is this company trying to strengthen?
A. Technology
B. Culture
C. Competency
D. Execution - correct answer ✔✔B. Culture
Culture - correct answer ✔✔Culture is defined as the mindsets and beliefs that nurture XM-centric
attitudes and behaviors across an organization. The culture of an organization can either accelerate or
inhibit the spread of XM competencies. Companies need to foster an environment that encourages XM-
centric mindsets and behaviors in their leaders and employees
Which of these is NOT a key component of the XM Operating Framework?
A. Culture
B. Proficiency
C. Competency
D. Technology - correct answer ✔✔B. Proficiency
An organization collects data about a future interaction to understand the potential reaction to the
interaction.
, What kind of data is being collected?
A. Experience Expectations
B. Ad Hoc Diagnostics
C. Relationship Attitudes
D. Choice Preferences - correct answer ✔✔A. Experience Expectations
Experience Expectations - correct answer ✔✔Experience Expectations is how people think and feel
about a future interaction with an organization, which can be collected on a regular cycle or periodically.
_____ is a discipline that is used to deliver improved experiences to different stakeholders across an
organization to gain competitive advantage.
A. Employee Management
B. Culture Management
C. Customer Management
D. Experience Management (XM) - correct answer ✔✔D. Experience Management (XM)
Experience Management (XM) - correct answer ✔✔As a discipline, XM helps organizations deliver
differentiated experiences by continuously listening to feedback, propagating insights, and rapidly
adapting to change.
Which of the following is an example of Experience data (X data?)
A. Loyalty Status
B. Mobile Number
C. Region
D. Overall Satisfaction - correct answer ✔✔D. Overall Satisfaction
and Data Collection
An organization that is consistently collecting and acting on feedback data to nurture an environment of
continuous improvement.
An organization that is consistently collecting and acting on feedback data to nurture an environment of
continuous improvement.
Which component of the XM Operating Framework is this company trying to strengthen?
A. Technology
B. Culture
C. Competency
D. Execution - correct answer ✔✔B. Culture
Culture - correct answer ✔✔Culture is defined as the mindsets and beliefs that nurture XM-centric
attitudes and behaviors across an organization. The culture of an organization can either accelerate or
inhibit the spread of XM competencies. Companies need to foster an environment that encourages XM-
centric mindsets and behaviors in their leaders and employees
Which of these is NOT a key component of the XM Operating Framework?
A. Culture
B. Proficiency
C. Competency
D. Technology - correct answer ✔✔B. Proficiency
An organization collects data about a future interaction to understand the potential reaction to the
interaction.
, What kind of data is being collected?
A. Experience Expectations
B. Ad Hoc Diagnostics
C. Relationship Attitudes
D. Choice Preferences - correct answer ✔✔A. Experience Expectations
Experience Expectations - correct answer ✔✔Experience Expectations is how people think and feel
about a future interaction with an organization, which can be collected on a regular cycle or periodically.
_____ is a discipline that is used to deliver improved experiences to different stakeholders across an
organization to gain competitive advantage.
A. Employee Management
B. Culture Management
C. Customer Management
D. Experience Management (XM) - correct answer ✔✔D. Experience Management (XM)
Experience Management (XM) - correct answer ✔✔As a discipline, XM helps organizations deliver
differentiated experiences by continuously listening to feedback, propagating insights, and rapidly
adapting to change.
Which of the following is an example of Experience data (X data?)
A. Loyalty Status
B. Mobile Number
C. Region
D. Overall Satisfaction - correct answer ✔✔D. Overall Satisfaction
