What is the price dependent on? - ✔️✔️1. What the manufacturer wants it to be
2. The market place
3. Supplier analyses the market and decides the price that it is willing to pay for the
product to the manufacturer. Trade discounts are how the distributor is paid for their
services to manufacturer and the customer
GM - ✔️✔️Gross margin- The difference in what the distributor pays for the product
and what they spend
GM = - ✔️✔️Selling price - COGS- Adjustments
Markup - ✔️✔️The money the distributor adds to the COGS
Markup= Selling Price - COGS
Operating Expenses - ✔️✔️Includes al cost necessary to provide the services
Ex. Warehouse cost, inventory holding, transport
Selling General and Administrative Expenses - ✔️✔️Salary, payroll, travel,
entertainment, etc.
Depreciation and Amortization - ✔️✔️Expense that contains the reduction in values of
assets over time
Agent - ✔️✔️Very similar to a manufacturing sale representative that usually
represents multiple companies. May call on distributors, end users, specifiers, and
manufacturers. Rarely stock but never own products.
List Price - ✔️✔️Listen price of the product
Selling Price - ✔️✔️the amount that appears on the invoice (amount paid by customer)
Selling price= list price- trade discounts
Net Price - ✔️✔️Customer doesn't pay the full selling price and a cash discount is
announced to pay the as soon as possible
Net price= selling price- cash discounts