TAKE HOME EXAM
STRATEGY EVALUATION AND ADVICE
Name: Talar Soulahian
Student number: 2743500
Date: 27-10-2023
TA
, A) SALES PITCH FOR RAMBOLL CONCERNING THE REPORT:
BEHAVIOURAL FACTORS INFLUENCING THE UPTAKE OF ENERGY
EFFICIENCY IN RESIDENTIAL BUILDINGS.
Ladies and gentlemen of Ramboll,
I appreciate the opportunity to discuss how this additional research can revolutionize your
approach about the urgent issue of making financial aid and programme offerings more
appealing to homeowners.
My experience in policy analysis and program evaluation speaks to my credibility (Ethos).
Imagine the potential impact on homeowners' energy efficiency, lives and Ramboll's
reputation when addressing the identified complications (Pathos).
The research I propose will provide nuanced recommendations, with a focus on appeal,
effectiveness, equity, market dynamics and sustainability. I will look at biases in behaviour,
data tracking, and alignment with more general objectives for energy efficiency (Logos).
Envision this: By providing a roadmap towards sustainability, this research unlocks the
potential of energy efficiency initiatives in the future. Today, Ramboll can shape a future
where financial support programs thrive, homeowners actively participate, and the energy
efficiency market flourishes.
Currently, financial support programs may underperform, and the energy efficiency market
might be underutilized. My research confronts these challenges, providing practical solutions.
In addressing these issues, our research offers workable solutions. My evidence-based
strategy uses data from the past and the present. To ensure that my recommendations are
well-founded, we examine previous program implementations and market trends.
By choosing to work with me, You're paving the way to success. Together, we can enhance
financial support programs, benefit homeowners, and elevate Ramboll to new heights of
influence. Let's turn this research into actionable strategies for a brighter, more sustainable
future.
As means of persuasion for this pitch ethos, pathos and logos is used (Bouwmeester, 2012,p.
151-152). Furthermore, the theory by (Van Werven et al., 2019) is used for the writing style
of the pitch.
STRATEGY EVALUATION AND ADVICE
Name: Talar Soulahian
Student number: 2743500
Date: 27-10-2023
TA
, A) SALES PITCH FOR RAMBOLL CONCERNING THE REPORT:
BEHAVIOURAL FACTORS INFLUENCING THE UPTAKE OF ENERGY
EFFICIENCY IN RESIDENTIAL BUILDINGS.
Ladies and gentlemen of Ramboll,
I appreciate the opportunity to discuss how this additional research can revolutionize your
approach about the urgent issue of making financial aid and programme offerings more
appealing to homeowners.
My experience in policy analysis and program evaluation speaks to my credibility (Ethos).
Imagine the potential impact on homeowners' energy efficiency, lives and Ramboll's
reputation when addressing the identified complications (Pathos).
The research I propose will provide nuanced recommendations, with a focus on appeal,
effectiveness, equity, market dynamics and sustainability. I will look at biases in behaviour,
data tracking, and alignment with more general objectives for energy efficiency (Logos).
Envision this: By providing a roadmap towards sustainability, this research unlocks the
potential of energy efficiency initiatives in the future. Today, Ramboll can shape a future
where financial support programs thrive, homeowners actively participate, and the energy
efficiency market flourishes.
Currently, financial support programs may underperform, and the energy efficiency market
might be underutilized. My research confronts these challenges, providing practical solutions.
In addressing these issues, our research offers workable solutions. My evidence-based
strategy uses data from the past and the present. To ensure that my recommendations are
well-founded, we examine previous program implementations and market trends.
By choosing to work with me, You're paving the way to success. Together, we can enhance
financial support programs, benefit homeowners, and elevate Ramboll to new heights of
influence. Let's turn this research into actionable strategies for a brighter, more sustainable
future.
As means of persuasion for this pitch ethos, pathos and logos is used (Bouwmeester, 2012,p.
151-152). Furthermore, the theory by (Van Werven et al., 2019) is used for the writing style
of the pitch.
