COMPLETE TEST BANK: Principles Of Marketing, 12th Edition By Philip Kotler Latest Update.

COMPLETE TEST BANK:
Principles Of Marketing, 12th Edition
By Philip Kotler Latest Update.

,True/False
1 : In Most Cases, In Order For A Firm To Succeed In A Competitive Market, It Needs To Have
A ClearUnderstanding Of The Marketplace And Produce Products Based On The Wants And
Needs Of The Customers, Rather Than Expecting The Customers To Want The Products
Manufactured Solely Based On The Assessment Of The Firms Internal Capabilities.
A : True
B:
False

Correct Answer : A

2 : With The Help Of An Effective Sales Force That Devises High-Quality Sales Techniques, A
Sales-Oriented Firm Can Successfully Convince Customers To Purchase Goods And
Services That They Neither Wanted Nor Needed.
A : True
B:
False

Correct Answer : B

3 : The Internet And The Extensive Use Of Social Media Have Fueled The Change In Power
FromConsumers And Business Users To Manufacturers And Retailers.
A : True
B:
False

Correct Answer : B

4 : Customers Perceive High-Quality Products That Are Sold At High Prices To Be A Good
Value.A : True
B : False

Correct Answer : B

5 : Training Plays An Important Role In Customer Service And Relationship
Building.A : True
B : False

Correct Answer : A

6 : The Organizations That Are Frequently Noted For Delivering Superior Customer Value And
Providing High Levels Of Customer Satisfaction Assign Employees To Teams And Teach Them
Team-Building Skills.
A : True
B:
False

Correct Answer : A

7 : A Sales-Oriented Firm Defines Its Mission In Terms Of Benefits Its Customers Seek,
While AMarket-Oriented Firm Defines Its Business In Terms Of Goods And Services.


,A : True
B:
False

Correct Answer : B






, 8 : A Sales-Oriented Firm Targets Its Products At Everybody, While A Market-Oriented
OrganizationAims At Selling Its Products To A Specific Customer Group.
A : True
B:
False

Correct Answer : A

9 : Thrift Stores Seek To Achieve Profitability Through High Sales
Volumes.A : True
B : False

Correct Answer : B

10 : Marketing Determines Prices And Pricing Policies That Contribute To Achieving
TheFundamental Objectives Of Most Businesses.
A : True
B:
False

Correct Answer : A

11 : Marketing Career Opportunities Almost Exclusively Exist In Nonbusiness
Organizations.A : True
B : False

Correct Answer : B



Multiple Choice
12 : Which Of The Following Statements Is Not True Of Marketing?
A : Marketing Focuses On Practices That Deliver Value And Benefits To Customers.
B : Marketing Focuses Primarily On Selling Goods, Services, And/Or Ideas To Customers.
C : Marketing Employs The Combined Use Of Communication, Distribution, And Pricing
Strategies.D : Marketing Involves Building Long-Term, Mutually Rewarding Relationships With
Customers.

Correct Answer : B

13 : Which Statement Expresses The American Marketing Association (Ama)S Core Definition
OfMarketing?
A : Marketing Is A Philosophy, An Attitude, A Perspective, Or A Management Orientation That
Stresses Customer Satisfaction.
B : Marketing Is An Organization Function And A Set Of Processes Implemented In Order To Ensure
Customer Satisfaction.
C : Marketing Refers To Personal Selling That Focuses Solely On Selling Goods, Services,
And/OrIdeas To Customers.
D : Marketing Involves Building Long-Term, Mutually Rewarding Relationships That Are
BeneficialExclusively To The Sellers.