Exam (elaborations)
MKT 315 Midterm Exam Spring Study Guide
- Course
- MKT315 (MKT315)
- Institution
- Grand Canyon University
The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam chapters 1-6,13,14 1. Marketing- 2. B2C and B2B markets- 3. Marketing mix / the 5-P’s- 4. Exchange and transaction- 5. Environmental Forces / environmental scan. 6. Evolution of Marketing / e...
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