&Answers
Logos is - ANSWER:the use of logic and argumentation during persuasion.
Plato and Aristotle admired the ethical stance of the sophists and modeled their philosophies after them.
- ANSWER:False
In ancient Greece, the study of communication was known as ___________. - ANSWER:rhetoric
Using schemata often makes perception easier and more efficient. - ANSWER:True
When the early American settlers used the term "Boston Massacre" to describe a minor skirmish with
the British, they were using loaded language. - ANSWER:True
Pragmatic therapists take special care to identify factors in the past history of their clients that might
have caused the problems they face today. - ANSWER:False
Quintilian defined rhetoric as the study of "the good man speaking well." - ANSWER:True
Hearing involves both sensing external aural data and labeling, organizing, and assigning meaning to
them. - ANSWER:False
Which of the following research questions takes a systems approach? - ANSWER:How do successful
couples organize or structure their behavior and how do they evolve or adapt themselves to change?
Which is NOT a characteristic of scholarly research? - ANSWER:It uses simple heuristics.
A speech community is a group of people who share common attitudes toward speech. - ANSWER:True
Which of the following survey questions is phrased in an acceptable way? - ANSWER:none of the above
Which of the following ways of understanding a city is an example of a model? - ANSWER:ALL
Of the four modern approaches to rhetoric, the one that gave communication a bad name for many
years was the elocutionary approach. - ANSWER:True
Of the following definitions, the one that implies that communication is intentional is ___________. -
ANSWER:communication has as its central interest those behavioral situations in which a source
transmits a message to a receiver with conscious intent to affect the latter's behaviors.
The research method that is an extension and refinement of the everyday impulse to evaluate and
analyze the impact of messages is _________. - ANSWER:rhetorical criticism.
People who see definitions as constructions rather than discoveries believe ___________. -
ANSWER:several different definitions may be equally valid.
In which period were Cicero and Quintilian major figures? - ANSWER:Classical
Belletristic rhetoric flourished in which period? - ANSWER:Modern
, If a student tries to persuade fellow students to donate money to charity by showing them pictures of
starving children in order to arouse their pity, the student is using the ___________ method of proof? -
ANSWER:pathos
During the interpretive step in the listening process, people do all of the following EXCEPT ___________.
- ANSWER:see the world exactly as it is presented to them
During the medieval period the goal of communication was to instruct the faithful in the revealed will of
God. - ANSWER:true
Attention that is guided by personal plans and goals is called involuntary attention. - ANSWER:false
When we translate the flickering lights and shadows we see in a TV shot as a recognizable object, we are
imposing ___________. - ANSWER:structure
Of the following definitions, the one that is broadest is ___________. - ANSWER:communication is the
discriminatory response of an organism to a stimulus.
The three functions of models are ___________. - ANSWER:explanation, prediction, control.
The perspective that focuses on uncovering ways in which cultural texts support oppression is called the
pragmatic perspective. - ANSWER:False
According to the pragmatic perspective, communication will be most successful when the mental sets of
individual communicators are similar. - ANSWER:false
Which of the following ways of investigating communication in cults is an example of rhetorical criticism?
- ANSWER:Analyze the values in the cult leaders' speeches.
Which of the following is NOT essential in a well-designed experimental study? - ANSWER:Use of
naturally occurring groups
The gap between Americans' listening ability and their performance is due to ___________. -
ANSWER:all of above
The Lyceum was founded by ___________. - ANSWER:Aristotle
Sue has given campus tours to prospective students for so long that she knows exactly what to do next.
Her knowledge of the sequence of actions involved in giving a tour is an example of ___________. -
ANSWER:script
Which statement does NOT characterize commonsense ways of knowing? - ANSWER:People seldom
accept the first reasonable explanation they come across.
Which of the following ways of investigating political communication is an example of ethnographic
research? - ANSWER:Volunteer to work in the campaign of a senate candidate and observe his/her
behavior.
Skilled communicators consider only voluntary attention when designing messages; little can be done to
capture involuntary attention. - ANSWER:False