Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
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© Pearson Education Limited 201
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
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2 Choosing a research topic and developing your research proposal
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3 Critically reviewing the literature
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4 Understanding research philosophy and approaches to theory development27
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5 Formulating the research design ku ku ku 32
6 Negotiating access and research ethics
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7 Selecting samples ku 40
8 Utilising secondary data
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9 Collecting data through observation
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10 Collecting primary data using research interviews and research diaries
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively
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13 Analysing data qualitativelyku ku 68
14 Writing and presenting your project report
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Appendix 75
1 Research project assignment
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2 Group poster research project assignment
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3 Research proposal assignment
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4 Additional cases on the companion website
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© Pearson Education Limited 201
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, INTRODUCTION
An overview of the instructors’ manual
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This instructors’ manual provides commentary for the eighth edition of the textbook Res
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earch Methods for Business Students. The commentary is on a chapter by chapter basis and inc
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ludes:
chapter learning outcomes; ku ku
summary of the content; ku ku ku
comments on likely student reactions and possible use of materials;
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ideas for students’ preparatory work;
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suggestions for delivery in the classroom; ku ku ku ku ku
ideas for students’ follow-up work.
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In addition, we have included a copy of a research project assignment, a group research
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projectp oster assignment and a copy of a dissertation proposal assignment as appendices.
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Research Methods for Business – an overview of the eighth edition
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Pedagogic features ku
The over- ku
riding purpose of Research Methods for Business Students is to help undergraduate and postgrad
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uate students and students on professional courses to undertake research. Each chapterd
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eals with a part of the research process and discusses the ideas, techniques and methods usin
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g aslittle jargon as is possible. Tables, checklists and diagrams are used to aid this discussio
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n. Wherenew terms are introduced for the first time, they are shown in bold, and a definitio
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n or explanation follows shortly afterwards. They are also listed with a brief definition in
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uthe glossary. The application of appropriate information technology is considered, in mos
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t instances as an integralpart of the text. Chapters have been cross-
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referenced as appropriate, and an index is provided toh elp students find their way around
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the book.
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Focus on student research boxes are included within the text of each chapter. These are ba
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sedon actual research projects, undertaken by students, in which points made in the text
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uare illustrated. In many instances, these worked examples illustrate possible pitfalls stud
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ents may come across while undertaking their research. Where a pitfall has been illustra
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ted, it will, it is hoped, help your students avoid making the same mistake. Further illust
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rations are provided by focus on management research and research in the news boxes.
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Focus on management research boxes discuss recent research in business and management.
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These are normally derived from refereed academic journal articles, and students are likely
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to beable to download the actual articles from online databases at their university.
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Focus on research in the news boxes provide topical news articles that illustrate pertinent re
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search-
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© Pearson Education Limited 201
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, related issues. All these will help students to understand the technique or idea and to ass
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ess its suitability or appropriateness to their research. Boxed checklists provide students wit
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hfurther focussed guidance for their own research.
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© Pearson Education Limited 201
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